• What is KAM+
    • KAM Definition
    • KAM Competencies
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    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
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  • What is KAM
    • KAM Definition
    • KAM Competencies
  • KAM of the Year
  • About AKAM
  • Events
  • Qualifications
    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
  • Login
  • What is KAM
    • KAM Definition
    • KAM Competencies
  • KAM of the Year
  • About AKAM
  • Events
  • Qualifications
    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
  • Login
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The Association for Key Account Management

Advancing the standard and recognition of Key Account Management through learning, support and connection.

The latest from
AKAM

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The first DBA in KAM!

Advance your career – Qualify for leading senior executive roles.

Promote your organisation – Develop new research-based insights

Become an industry thought leader – Shape the future of the KAM profession

Learn More

AKAM Bulletin out now!

Including:

Embracing the silos for KAM

How ‘time congruity’ impacts KAM: research

Quarterly Business Reviews (sigh)

The essence of K/GAM programme design

Plus more!

Read now

FREE Webinar open to all

Rethinking Key Account Management @ 11.15 am – 12.15 pm (GMT) 9th May

KAM requires investment, time, energy and focus from senior leadership teams. But that can be easier said than done!

Learn a robust approach for higher impact results with Mark Davies.

Register Now

KAM Fundamentals

What is KAM? The ultimate AKAM definition
What competencies do key account managers need?

Upcoming Events

Workshops, conferences, and webinars designed to help you grow your KAM expertise, connect with like-minded professionals and advance your career in KAM.

All Events
What don’t you know about Procurement?
13 June 2025

What don’t you know about Procurement?

Trying to avoid Procurement is not only pointless, it’s actually counter-productive! But when you understand how Procurement thinks and operates, you can work with them instead of trying to beat them and ‘win’.

Learn More »
Free
Learn More

KAM Qualifications and Development

How can you prove your KAM expertise? Whatever stage you are at, one of AKAM’s two in-work, online routes to qualification will bring real benefit to your career.

PostGraduate Certificate

January – September

The first Postgraduate qualification purely in KAM!

Online and globally accessible!

Learn More

PostGraduate Diploma

January – September

The next level of qualification for career-minded key account managers! Launches 2026

Learn More
“The quality of education is high and appropriate for what I do as a Key Account Manager, and it has broadened my knowledge of the type of work I do and the role I play in my organization.”
Samuel Mmusi
Samuel MmusiPostGraduate Certificate, 2022
"Lectures were the most value adding and concise of all the lectures I have ever attended. Thank you for setting me up for success in my first ever KAM role."
Dodo Husmann
Dodo HusmannPostGraduate Certificate, 2024
“I’m very excited to have completed this and now possess something more that reinforces my knowledge and experience.”
Craig Manser, DipProKAM
Craig Manser, DipProKAMProfessional Diploma in KAM, 2022
“Audited by my organisation, my KAM plan score increased from 67% to 100%".
Mark Treeby
Mark TreebyPostGraduate Certificate, 2023
“I was able to learn to improve my capabilities as a KAM and also to take back to my leadership to help further improve our entire KAM organization
Monique Esmay
Monique EsmayPostGraduate Certificate, 2022
“The quality of education is high and appropriate for what I do as a Key Account Manager, and it has broadened my knowledge of the type of work I do and the role I play in my organization.”
Samuel Mmusi
Samuel MmusiPostGraduate Certificate, 2022
"Lectures were the most value adding and concise of all the lectures I have ever attended. Thank you for setting me up for success in my first ever KAM role."
Dodo Husmann
Dodo HusmannPostGraduate Certificate, 2024

Professional Diploma

Designed for experienced key account managers.

Advance your career, demonstrate your expertise!

Learn More

Doctorate in Business Administration

The first DBA in KAM: Truly stand out! Evidence your high-level, strategic competencies!

Learn More

Continuous Professional Development

CPD-accredited, self-directed and guided learning on specific elements of KAM. Only for AKAM members.

Become a member

Read our qualifications brochure to find out more!

Read now

Join AKAM now! Corporates and individuals all welcome

Tap into AKAM’s activities and resources to keep yourself, your key account managers and KAM in your organisation and alive and winning.  You need all the ammo you can get to stay at the top of the game with key accounts!

AKAM brings members new ideas and tools to deliver the ideas. We test old concepts and find new ways of presenting established thinking. And AKAM isn’t afraid to call out inappropriate approaches and challenge unfounded expectations. You become part of a virtuous learning circle when you join AKAM.


Our network of key account managers and KAM programme leads in 70+ countries offers a huge fund of experience and knowledge that AKAM shares with members in myriad ways. As a hub dedicated to KAM, AKAM is the place to come to for insight, support, advice, inspiration and reinvigoration.

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"Joining AKAM will ensure that our employees have access to additional resources to further support their personal development including professionally recognised qualifications and accreditation."
Steve Dolan
Steve DolanOperations Director, EMCOR UK
"Every Pfizer colleague has access to AKAM's network, its great resources on the website, engaging events and much more. Pfizer has been a proud and active member of AKAM and will continue as such whilst we gain so much value."
Geoff Quinn
Geoff QuinnDirector Key Account Management Center of Excellence, Pfizer
"Through AKAM, Hiab now has a network of likeminded professionals, consultants and academics in support of our journey to optimise Key Account Management. AKAM helped me enormously in my endeavours to learn about KAM."
John Bailey
John BaileyDirector International Key & OEM Accounts, Hiab AB
"Belonging to AKAM brings us the access to a unique network of KAM programme directors, consultants and academics... to continuously feed our KAM programme with new ideas. This is very healthy - and motivating - to share experience, challenges and best practices”
Armelle Dupont
Armelle DupontHead of Strategic Accounts and Customer Experience Vetropack Holding AG
"Joining AKAM will ensure that our employees have access to additional resources to further support their personal development including professionally recognised qualifications and accreditation."
Steve Dolan
Steve DolanOperations Director, EMCOR UK
"Every Pfizer colleague has access to AKAM's network, its great resources on the website, engaging events and much more. Pfizer has been a proud and active member of AKAM and will continue as such whilst we gain so much value."
Geoff Quinn
Geoff QuinnDirector Key Account Management Center of Excellence, Pfizer
"Through AKAM, Hiab now has a network of likeminded professionals, consultants and academics in support of our journey to optimise Key Account Management. AKAM helped me enormously in my endeavours to learn about KAM."
John Bailey
John BaileyDirector International Key & OEM Accounts, Hiab AB
"Belonging to AKAM brings us the access to a unique network of KAM programme directors, consultants and academics... to continuously feed our KAM programme with new ideas. This is very healthy - and motivating - to share experience, challenges and best practices”
Armelle Dupont
Armelle DupontHead of Strategic Accounts and Customer Experience Vetropack Holding AG
"Joining AKAM will ensure that our employees have access to additional resources to further support their personal development including professionally recognised qualifications and accreditation."
Steve Dolan
Steve DolanOperations Director, EMCOR UK
"Every Pfizer colleague has access to AKAM's network, its great resources on the website, engaging events and much more. Pfizer has been a proud and active member of AKAM and will continue as such whilst we gain so much value."
Geoff Quinn
Geoff QuinnDirector Key Account Management Center of Excellence, Pfizer

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Join AKAM Today

Join AKAM today and become part of a global community dedicated to Key Account Management excellence. Whether you’re a seasoned practitioner,  just starting your KAM journey or leading a programme, AKAM offers the resources, connections, and support you need to succeed.

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Corporate Membership
Individual Membership
Corporate Membership

About AKAM
What is KAM?
KAM Competencies
Individual Membership
Corporate Membership
PostGraduate Certificate
PostGraduate Diploma
Professional Diploma
Doctorate in Business Administration
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AKAM is a not-for-profit company registered in the UK, no. 15592485

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