Dr Diana Woodburn

BSc, MSc, MBA, PhD, FCIM: AKAM Chairman

Since 1998 researcher and lecturer in KAM at Cranfield School of Management; author, consultant and company coach dedicated to KAM since 2005. Co-author with Malcolm McDonald of ‘Key Account Management: the definitive guide’, and the ‘Handbook of Strategic Account Management’ with Kevin Wilson. A marketing practitioner in various sectors globally.


Dr Anthony Buckley

PhD, Assistant Head - School of Marketing, Technological University Dublin; MSc Program Director. AKAM Secretary & Treasurer

Research interests centre on the entrepreneurship & SME enterprise domain, particularly business growth and development strategy. 20+ years in senior business development roles with Nissan, Glen Dimplex Group, Meteor Mobile and Publicis Group.


Richard Ilsley

B.Sc, B.Eng, MBA, Fellow Strategic Planning Society, AKAM Deputy Chairman

Managing Partner with the Key Account Management Group. Leads sales strategy and account management projects with major corporations around the world. Conference speaker and author of ‘Best Practice – A Manager’s Guide’ and co-author of the PocketBooks Key Account Management. Manager of the largest global network of Account Managers.


Mike Green

Account Director, Capita, AKAM Deputy Chairman

20+ year career in Key Account Management in a variety of increasingly senior roles, including GE Capital, PwC and American Express . At Capita, Mike is leading the development of Key Account Management in the HR Outsourcing business, particularly with Public Sector customers. Mike has applied KAM in different environments and is passionate about raising standards and professionalising KAM as a discipline.


Geoff Quinn

MBA DMS PGCert (Education) BSc (Hons), Director KAM Centre of Excellence for Global Marketing within Pfizer World Wide Commercial Operations

Passionate believer in KAM with 25+ years of experience in posts at various operational and strategic levels. Previously Strategic Account Manager and Business Director in the UK Pfizer Business, Sales Director UK & Ireland for Siemens Healthcare and Head of Sales & Training at UCB Pharma.


Dr Antonella la Rocca

BSc, MSc, PhD, Associate Professor ESC Rennes School of Business (France), Adjunct Researcher BI Norwegian Business School (Oslo)

Research interests: B2B marketing, innovation and new business development. Co-author of articles and book chapters e.g. 'Customer involvement in NPD: the role of sales', 'Value in strategic account management'

Dr Olivier Riviere

Engineer in Material Science, Dr-Ing in Physical Metallurgy, MBA

20+ years' management experience with global companies (Dassault Systems, Intel, IXOS/OpenText, Text 100). Helps organisations of all sizes drive sustainable improvement on Sales & Marketing Effectiveness, KAM and Influence-focused Sales & Marketing. Speaker and author in 3 languages. Founder of OR Consulting, Partner, KAM practice lead at Powering.


Dominykas Cibulskas

Partner Customer Care, Key Account Management, General Management at SIA ZB Master degree in International Trade.

20 years of practice in KAM and Sales in FMCG, Pharma & Food in the Baltic states, from Key Account Manager to General Manager. Also Sales, KAM and Management consultant advising other companies. Passionate KAM practitioner and supporter.


Nicola Boni

Key Account Program Manager, Bonfiglioli Riduttori S.p.A. Dr.Ing. elettromechanic, Bologna University, MBA

25+ years of international sales in different industrial markets from Machine Tools to Power Transmission. With Bonfiglioli Riduttori since 2008 (large manufacturer of gearboxes, gearmotors and systems for power transmission). Previously French branch General Manager, now responsible for and leading the new Key and Global Account Management program in Bonfiglioli's Industrial Business Unit

John Bailey

Director – International Key Accounts, Hiab AB.

40+ years in International sales and Key Account Management. The majority of his career has been in sales and account management within Hiab AB, a global provider of on-road load handling equipment. A firm believer in the development and ever changing world of KAM and keen to share his passion and experience with individuals that want to make KAM their chosen career.

Dr Fawaz Baddar

PhD PGCert(HE) FHEA MRes BSc Assistant Professor of Strategic Sales & Account Management Academic Director MSc International Business Negotiation, IESEG School of Management, France.

Jewellery industry Sales Manager before joining academia. Research interests include I/KAM, B2B Marketing, Strategic Purchasing and International Management, particularly researches and publishes on KAM in emerging economies.

Alistair Taylor

MBA. KAM Programme Director and Director Brightbridge Consulting

Combines 15 years of leading KAM programmes in global organisations and 10 years of business development consulting and KAM training for leaders in health, food, technology and professional services. Qualified executive coach with pragmatic focus on KAM success. Author of papers and conference speaker.

Armelle Dupont Daupeyroux

Master’s Degree Food & Beverage Engineering. Global Key Account Manager, Amcor Flexibles

10+ years experience in packaging and machinery industry, leading international strategic programs of customer, project and sales management. KAM program leader then KAM practitioner in Tetra Laval Group for over 4 years.


Dr Jakob Rehme

Professor of Industrial Economics and Management at Linköping University

Worked in various positions before academia, in high-tech industry, e.g. marketing/sales, distribution management and project management. Research interests include the development of global value chains and sales and purchasing management. Teaches supply chain management and purchasing and sales management.

Paul Wilson

BA Hons, Global Channel Management Lead Upjohn Ltd

Paul joined the pharmaceutical industry in 1992, holding commercial leadership positions with several companies. He set up Pfizer's KAM Centre of Excellence and now leads Upjohn's Channel Management Function, supporting colleagues to understand and capitalise on commercial channels, with particular focus on Key Account Management, Retail Management and Trade Management.

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