Main Board Members

Dr Diana Woodburn

BSc, MSc, MBA, PhD, FCIM: AKAM Chairman

Since 1998 researcher and lecturer in KAM at Cranfield School of Management; author, consultant and company coach dedicated to KAM since 2005. Co-author with Malcolm McDonald of ‘Key Account Management: the definitive guide’, and the ‘Handbook of Strategic Account Management’ with Kevin Wilson. A marketing practitioner in various sectors globally.

Dr Anthony Buckley

PhD, Assistant Head - School of Marketing, Dublin Institute of Technology; MSc Program Director. AKAM Secretary & Treasurer

Research interests centre on the entrepreneurship & SME enterprise domain, particularly business growth and development strategy. 20+ years in senior business development roles with Nissan, Glen Dimplex Group, Meteor Mobile and Publicis Group.

Richard Ilsley

B.Sc, B.Eng, MBA, Fellow Strategic Planning Society, AKAM Deputy Chairman

Managing Partner with the Key Account Management Group. Leads sales strategy and account management projects with major corporations around the world. Conference speaker and author of ‘Best Practice – A Manager’s Guide’ and co-author of the PocketBooks Key Account Management. Manager of the largest global network of Account Managers.

Mike Green

Key Account Manager, Capita, AKAM Deputy Chairman

20+ year career in Key Account Management in a variety of increasingly senior roles, including GE Capital, PwC and American Express Global Corporate Payments where he led the UK KAM team. At HM Land Registry, Mike is leading 7 KAMs through a change programme to transform and “digitise” the customer process & relationship. Mike is passionate about professionalising KAM as a discipline.

Dr Ivan Snehota

Professor Emeritus of Marketing at Università della Svizzera Italiana, Lugano.

Taught at USI, Stockholm School of Economics and SDA Bocconi in Milan, and held managerial and consulting positions. Published several authoritative books and papers on dynamics of business markets and B2B marketing. Co-founder of IMP research program on industrial marketing and purchasing and editor of the IMP Journal.

Dr Olivier Riviere

Engineer in Material Science, Dr-Ing in Physical Metallurgy, MBA

20+ years' management experience with global companies (Dassault Systems, Intel, IXOS/OpenText, Text 100). Helps organisations of all sizes drive sustainable improvement on Sales & Marketing Effectiveness, KAM and Influence-focused Sales & Marketing. Speaker and author in 3 languages. Founder of OR Consulting, Partner, KAM practice lead at Powering.

Armelle Dupont Daupeyroux

Global Key Account Manager at Amcor Flexibles, Master’s Degree in Engineering of Food & Beverage industries.

10+ years experience in packaging and machinery industry, leading international strategic programs of customer, project and sales management. KAM program leader then KAM practitioner in Tetra Laval Group for over 4 years.

Freddy Couchy

Master's degree in International purchasing management. Key Account Manager, Kompass

10+ years' experience developing business with major companies in industrial, automotive, aerospace and business industrial supplies markets. Developed expertise in new B2B buying behaviours and negotiates with all management levels in managing key accounts & complex sales: now with Kompass business data solutions company.

Dr Jakob Rehme

Professor of Industrial Economics and Management at Linköping University

Worked in various positions before academia, in high-tech industry, e.g. marketing/sales, distribution management and project management. Research interests include the development of global value chains and sales and purchasing management. Teaches supply chain management and purchasing and sales management.

Geoff Quinn

MBA DMS PGCert (Education) BSc (Hons), Director KAM Centre of Excellence for Global Marketing within Pfizer World Wide Commercial Operations

A passionate believer in KAM with over 25 years of experiences in posts at various operational and strategic levels. Previously Strategic Account Manager and Business Director in the UK Pfizer Business, Sales Director UK & Ireland for Siemens Healthcare and Head of Sales & Training at UCB Pharma.

Dr Fawaz Baddar

PhD PGCert(HE) FHEA MRes BSc Assistant Prof. Strategic Sales & Account Management Academic Director MSc International Business Negotiation at IESEG School of Management, France.

Worked in the jewellery industry as sales manager before joining academia. Research interests include I/KAM, B2B Marketing, Strategic Purchasing and International Management. Researches and publishes on KAM in emerging economies in leading academic journals.

Dr Björn Ivens

Dipl.-Kfm., PhD, Dr. habil. Prof Marketing & Sales, Otto-Friedrich-University, Bamberg; Visiting Prof. Queen Mary University London, WU Wien, EM Lyon, Universities of Geneva, Lausanne & Lugano

Conducts academic and managerial studies on KAM, publishes KAM research in leading international journals, teaches KAM/GAM classes at MSc & MBA level, consultant and company coach dedicated to KAM for the last 10 years.

Dr Antonella la Rocca

BSc, MSc, PhD, Associate Professor ESC Rennes School of Business (France), Adjunct Researcher BI Norwegian Business School (Oslo)

Research interests: B2B marketing, innovation and new business development. Co-author of articles, e.g. 'Customer involvement in new product development: the role of sales' and 'Value creation and organization practices at firm boundaries' and book chapters, e.g. 'Value in strategic account management'.