Dr Diana Woodburn

BSc, MSc, MBA, PhD, FCIM: AKAM Chairman

Since 1998 researcher and lecturer in KAM at Cranfield School of Management; author, consultant and company coach dedicated to KAM since 2005. Co-author with Malcolm McDonald of ‘Key Account Management: the definitive guide’, and the ‘Handbook of Strategic Account Management’ with Kevin Wilson. A marketing practitioner in various sectors globally.


Dr Anthony Buckley

PhD, Assistant Head - School of Marketing, Technological University Dublin; MSc Program Director. AKAM Secretary & Treasurer

Research interests centre on the entrepreneurship & SME enterprise domain, particularly business growth and development strategy. 20+ years in senior business development roles with Nissan, Glen Dimplex Group, Meteor Mobile and Publicis Group.


Richard Ilsley

B.Sc, B.Eng, MBA, Fellow Strategic Planning Society, AKAM Deputy Chairman

Managing Partner with the Key Account Management Group. Leads sales strategy and account management projects with major corporations around the world. Conference speaker and author of ‘Best Practice – A Manager’s Guide’ and co-author of the PocketBooks Key Account Management. Manager of the largest global network of Account Managers.


Mike Green

Account Director, Capita, AKAM Deputy Chairman

20+ year career in Key Account Management in a variety of increasingly senior roles, including GE Capital, PwC and American Express . At Capita, Mike is leading the development of Key Account Management in the HR Outsourcing business, particularly with Public Sector customers. Mike is passionate about professionalising KAM as a discipline.


Geoff Quinn

MBA DMS PGCert (Education) BSc (Hons), Director KAM Centre of Excellence for Global Marketing within Pfizer World Wide Commercial Operations

Passionate believer in KAM with 25+ years of experience in posts at various operational and strategic levels. Previously Strategic Account Manager and Business Director in the UK Pfizer Business, Sales Director UK & Ireland for Siemens Healthcare and Head of Sales & Training at UCB Pharma.


Dr Antonella la Rocca

BSc, MSc, PhD, Associate Professor ESC Rennes School of Business (France), Adjunct Researcher BI Norwegian Business School (Oslo)

Research interests: B2B marketing, innovation and new business development. Co-author of articles and book chapters e.g. 'Customer involvement in NPD: the role of sales', 'Value in strategic account management'

Dr Olivier Riviere

Engineer in Material Science, Dr-Ing in Physical Metallurgy, MBA

20+ years' management experience with global companies (Dassault Systems, Intel, IXOS/OpenText, Text 100). Helps organisations of all sizes drive sustainable improvement on Sales & Marketing Effectiveness, KAM and Influence-focused Sales & Marketing. Speaker and author in 3 languages. Founder of OR Consulting, Partner, KAM practice lead at Powering.


Freddy Couchy

Master's degree in International purchasing management. Key Account Manager

10+ years' experience developing business with major companies in industrial, automotive, aerospace and business industrial supplies markets. Developed expertise in new B2B buying behaviours and negotiates with all management levels in managing key accounts & complex sales.

Armelle Dupont Daupeyroux

Master’s Degree in Engineering of Food & Beverage industries. Global Key Account Manager at Amcor Flexibles

10+ years experience in packaging and machinery industry, leading international strategic programs of customer, project and sales management. KAM program leader then KAM practitioner in Tetra Laval Group for over 4 years.


John Bailey

Director – International Key Accounts, Hiab AB.

40+ years in International sales and Key Account Management. The majority of his career has been in sales and account management within Hiab AB, a global provider of on-road load handling equipment. A firm believer in the development and ever changing world of KAM and keen to share his passion and experience with individuals that want to make KAM their chosen career.

Dr Fawaz Baddar

PhD PGCert(HE) FHEA MRes BSc Assistant Prof. Strategic Sales & Account Management Academic Director MSc International Business Negotiation, IESEG School of Management, France.

Jewellery industry Sales Manager before joining academia. Research interests in I/KAM, B2B Marketing, Strategic Purchasing and International Management. Researches and publishes on KAM in emerging economies.

Alistair Taylor

MBA. KAM Programme Director and Director Brightbridge Consulting

Combines 15 years of leading KAM programmes in global organisations and 10 years of business development consulting and KAM training for leaders in health, food, technology and professional services. Qualified executive coach with pragmatic focus on KAM success. Author of papers and conference speaker.

Dr Jakob Rehme

Professor of Industrial Economics and Management at Linköping University

Worked in various positions before academia, in high-tech industry, e.g. marketing/sales, distribution management and project management. Research interests include the development of global value chains and sales and purchasing management. Teaches supply chain management and purchasing and sales management.

Dominykas Cibulskas

General Manager for Baltic States, Walmark. Master degree in International Trade.

20 years of practice in Sales, KAM and General Management in FMCG and Pharma in highly concentrated markets. Passionate KAM practitioner and supporter.


Dr Björn Ivens

Dipl.-Kfm., PhD, Dr. habil. Prof Marketing & Sales, Otto-Friedrich-University, Bamberg Visiting Prof. Queen Mary University London, WU Wien, EM Lyon, Universities of Geneva, Lausanne & Lugano

Conducts academic and managerial studies on KAM, publishes KAM research in leading international journals, teaches KAM/GAM at MSc & MBA level, consultant and company coach dedicated to KAM for the last 10 years.

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