Enhancing KAM through collaboration 💻

By Diana Woodburn | September 3, 2020 | AKAM News Webinar

AKAM Webinar

Truly exploiting the benefits of Key Account Management has to be based on changing the dynamics of the relationships with clients to a more holistic engagement.

Collaborative approaches broaden the capability of organisations to respond to (pull) or propose (push) more complex propositions to meet the demands of the market or specific challenges.

All too frequently in the public and private sectors seek to use the term ‘collaboration’ as a catchall solution or magic panacea for the challenges that they face.

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