Steering the customer experience

By Diana Woodburn | July 26, 2021 | AKAM News Bulletin

Steering the customer experience It’s in your own interest Working as Key Account Managers means that you are constantly moving your scope from the bigger picture, to the smaller. You need to manage the long-term strategy as well as tactical and operational challenges in order to keep a smooth partnership with your customers. Many people […] Read More

KAM in the pharmaceutical industry

By Diana Woodburn | June 7, 2021 | AKAM News Bulletin KAM of the Year

KAM is misunderstood and misapplied in big Pharma Is the pharmaceutical sector different from others? There are broadly speaking two different approaches adopted in the Pharmaceutical industry, and whilst they have the same customers and operate in the same market place the business models are fundamentally different. The big names you are likely to know, […] Read More

Key Account Manager of the Year 2020

By Diana Woodburn | May 11, 2021 | AKAM News Bulletin KAM of the Year

The judges said Maggie Free showed exceptional focus, resilience and tenacity as a key account manager. She started with a relationship that had soured after her organisation suffered a serious setback with a strategically important customer. Key accounts have long memories and Maggie had a big job to re-build trust with the customer, a major […] Read More

Webinar How to gain a Diploma in Key Account Management

By Diana Woodburn | January 7, 2021 | AKAM News Webinar

You are a skilled Key Account Manager with solid experience behind you and yet you haven’t had any objective way to demonstrate your competency to your current or potential employers. Until now! Demonstrating the value of the Diploma, John Bailey, Director, International Key Accounts at Hiab AB Sweden said, “Hiab fully supports AKAM’s professionally recognised […] Read More

Webinars from the Association for Key Account Managers

By Diana Woodburn | December 8, 2020 | AKAM News Webinar

Have you seen AKAM’s selection of recorded webinars for Key Account Managers? As a member of the Association for Key Account Management, you have exclusive access to the ‘member resources’ section of the website. AKAM’s ‘member resources’ is a Key Account Managers archive of informative and educational resources. In the member portal, you will find […] Read More

Virtual Meetings: how to promote effective business relationships with key customers

By Diana Woodburn | November 12, 2020 | AKAM News Webinar

Introducing the next members-only, AKAM webinar Virtual Meetings: how to promote effective business relationships with key customers With Cristina Mariani Alinea Training & Consulting Friday 27th November 12:15-1:00 p.m. CET/11:15-12:00 p.m. GMT Over the last few months, everyone has been thrown into meeting customers via Zoom etc. Most of us would rather be seeing customers face-to-face but, […] Read More

What’s key in searching for the perfect Key Account Manager?

By Diana Woodburn | October 20, 2020 | AKAM News Webinar

This webinar is open to all. What’s key in searching for the perfect Key Account Manager? Friday 6th November 2020 12:15-1:00 p.m. CET/11:15-12:00 p.m. BST Hosted by: The Association for Key Account Management It’s more important than ever for us to know what businesses want in a key account manager. Gintare’s session at our meeting […] Read More

AKAMs October Bulletin 📘

By Diana Woodburn | October 18, 2020 | AKAM News Bulletin

I imagine we had all hoped to be in a better situation with the virus by now than we were at the beginning of the summer but, sadly, it’s far from over. As supply chains are fractured and restrictions continue we still have to meet the challenge of this ‘new normal’. There’s more to learn […] Read More

Sharing customer knowledge – a total organisational approach 💻

By Diana Woodburn | September 30, 2020 | AKAM News Webinar

Sharing Customer Knowledge – a total organisational approach promises to be a snappy, thought-provoking webinar with EMCOR UK’s KAM exponents Steve Dolan and Jeremy Campbell. How do you get a Facilities Management biased business to focus on customers and customer value when the main thrust of the business is on providing services? How do you get […] Read More

Enhancing KAM through collaboration 💻

By Diana Woodburn | September 3, 2020 | AKAM News Webinar

Truly exploiting the benefits of Key Account Management has to be based on changing the dynamics of the relationships with clients to a more holistic engagement. Collaborative approaches broaden the capability of organisations to respond to (pull) or propose (push) more complex propositions to meet the demands of the market or specific challenges. All too […] Read More

Leading in a virtual workspace webinar

By Diana Woodburn | July 24, 2020 | AKAM News

Trust has long been recognised as an important ingredient of effective leadership – its centrality to a range of leadership theories being well documented over the past 50 plus years.  However, the nature of leadership has changed dramatically in recent decades, in line with trends in business and organisational structures. Key account managers often need to work […] Read More


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