March 9th & 10th 2023
5th Annual AKAM
Key Account Management Conference
Totally online – Join from anywhere in the world!
Days
Hours
Minutes
Seconds
Conference 2023
A terrific line-up of industry and expert presenters in KAM
Online on Thursday 9th March and Friday 10th 2023, this two-day, three-part conference focuses on the three groups of people who are the ‘pillars’ of KAM: Key Customers, Senior Management and Key Account Managers.
Participate in the panel discussions and Q &A sessions alternating with thought-provoking presentations. This exceptional and experienced line-up of presenters will be offering new insights and thought-provoking ideas about KAM alongside practical approaches and tips.
Key Customers
Thursday, 9th March
11.00 – 13.00 GMT
Marco Lippuner
Siemens AG, CE OE SAE
Head of Sales Excellence Siemens
Geoff Quinn
Pfizer CentreOne Business Development Lead EU, UK & China Pfizer
Get inside the buyer's head with an actual Key Customer & Nick Hyner, Head of EMEA, State of Flux+
In addressing the topic – Nick will leverage State of Flux’s global research on Supplier Management and their consulting business where they advise multinational teams on how to manage ‘you’ the suppliers. Key questions will include:
- Are you dealing with ‘old-school’ or strategic procurement?
- Is your sales model aligned to how the strategic sourcing process works?
- Supplier relationship management and what it means for account management
Senior Management in KAM
Thursday, 9th March
14.00 – 16.00 GMT
Paul Wilson
PW Consulting
Thierry Josselin
Axcelis, Country Manager, European Operations
Making senior management involvement in KAM work
Paul Wilson
Executive sponsors: what and why?
Thierry Josselin
- Why Senior Management matters in KAM
- The Challenges of involving Senior Managers
- Ways of engaging the “C-Suite” in Customer and Supplier organizations
- The KAM as leader of Senior Manager engagement
- Why is Executive sponsorship is critical in successful KAM?
- Securing necessary resources
- Lobbying for cross-functional support and alignment
- Build strong relationships with key accounts
Key Account Managers
Friday, 10th March
11.00 – 13.00 GMT
Marco Lippuner
Siemens AG, CE OE SAE
Head of Sales Excellence Siemens
Geoff Quinn
Pfizer CentreOne Business Development Lead EU, UK & China Pfizer
KAM - from value chain interface to ecosystem orchestrator
Marco Lippuner
Key Account Manager competencies – are we all clear?
Geoff Quinn
- Digitalization results in fast-changing value chains with increasing complexity for customers and suppliers
- The B2B buying landscape is increasingly reflecting the 24/7 consumer world
- Managing the support structure is the key success factor for the KAM
- What are the requirements, at what level?
- Why the job demands a unique set of competencies
- Using a data-driven competency matrix
- Taking control of your own development
Register Now
Full Members
This ticket is for those with Corporate, Programme or Full Individual membership with AKAM. You still need to register to attend.
March 9th & 10th 2023
5th Annual AKAM
Key Account Management Conference
Totally online - Join from anywhere in the world!
Days Hours Minutes Seconds
A terrific line-up of industry and expert presenters in KAM
Online on Thursday 9th March and Friday 10th 2023, this two-day, three-part conference focuses on the three groups of people who are the ‘pillars’ of KAM: Key Customers, Senior Management and Key Account Managers.
Participate in the panel discussions and Q &A sessions alternating with thought-provoking presentations. This . . .
Please login, upgrade your membership or sign-up to register for free
Online Members
The annual conference is an exceptional event not part of online membership, but discounted to less than 50% for online members.
March 9th & 10th 2023
5th Annual AKAM
Key Account Management Conference
Totally online - Join from anywhere in the world!
Days Hours Minutes Seconds
A terrific line-up of industry and expert presenters in KAM
Online on Thursday 9th March and Friday 10th 2023, this two-day, three-part conference focuses on the three groups of people who are the ‘pillars’ of KAM: Key Customers, Senior Management and Key Account Managers.
Participate in the panel discussions and Q &A sessions alternating with thought-provoking presentations. This . . .
Please login or sign up to register as an online member
Non-Members
Join AKAM as a full member now for €90 more and get free access to Member Resources & tickets to all other events for 12 months!
OR
March 9th & 10th 2023
5th Annual AKAM
Key Account Management Conference
Totally online - Join from anywhere in the world!
Days Hours Minutes Seconds
A terrific line-up of industry and expert presenters in KAM
Online on Thursday 9th March and Friday 10th 2023, this two-day, three-part conference focuses on the three groups of people who are the ‘pillars’ of KAM: Key Customers, Senior Management and Key Account Managers.
Participate in the panel discussions and Q &A sessions alternating with thought-provoking presentations. This . . .
Please login or sign up to register as an online member
