Customer Driven Business Development – Increase your relevance by letting your customers show you how to develop your company

Many companies struggle to understand how they can stay relevant for their customers.

Relevance is not only about offering the right products and services but also about challenging existing ways of working and adapting business models and internal processes. The effect will be increased loyalty which means more, and recurring, business for you.

This seminar will go through why it's of strategic importance for a company to understand and adapt to its customers’ needs and how you as a Key Account Manager can play a central role in starting up the CX-processes within your organisation.

The seminar builds on the article published in the June Bulletin and will go deeper into how, in a practical way, you can get started on untapping key customer insight systematically. The process will strengthen the relationship between you and your key customers, showing that you truly strive to help them become more successful. Consequently, they will grow more loyal to you. The process will also provide the organization that supports the front line (i.e. customer service, R&D, Product development, Business Development etc.) to understand what is working in your service offering and is being appreciated by your customers, and what needs to be changed.

Hosted by:

The Association for Key Account Management

For more information:

Email [email protected]

AKAM's next webinar:

October 2021