- AKAM
- Engaging Top Management in KAM
Engaging Top Management in KAM
Webinar
Engaging Top Management in KAM
Friday 3rd December 2021
11:15-12:15 p.m. GMT | 12:15-1:15 p.m. CET
Geoff Quinn
MBA DMS PGCert (Education) BSc (Hons)
Director KAM Centre of Excellence for Global Marketing within Pfizer World Wide Commercial Operations
KAM is a corporate strategy, so obviously involvement of Top Management is essential.
But does your organisation really have it? Astonishingly, many key account managers don’t think so.
Why not? Does your Top Management think they’re accountable for KAM?
What should their involvement look like? What can you do about it?
This webinar will address these questions and more.
You’ll discover:
- consequences of lacking TM engagement
- 5 roles Top Management can play in KAM
- the impact on key customers
- how to diagnose which roles your TM exhibits
- how to deal with their approach.
Whatever your role in KAM, you’ll bear the consequences of your Top Management’s attitude, so understanding it and what you can do about it is gold dust!
Webinar presenter Geoff Quinn is an exceptionally experienced KAM programme lead, based in Pfizer Biopharmaceutical’s Global KAM Centre of Excellence.
GEOFF QUINN
MBA, DMS PGCert (Education) BSc (Hons)
Director KAM Centre of Excellence for Global Marketing within Pfizer World Wide Commercial Operations
Passionate believer in KAM with 25+ years of experience in posts at various operational and strategic levels. Previously Strategic Account Manager and Business Director in the UK Pfizer Business, Sales Director UK & Ireland for Siemens Healthcare and Head of Sales & Training at UCB Pharma.
AKAM's next webinar:
Jakob Rehme
Sustainability and Ethics in KAM
Friday 14th January 2022
