5th Annual AKAM Conference: Online in March - AKAM

March 9th & 10th 2023

5th Annual AKAM

Key Account Management Conference

Totally online – Join from anywhere in the world!

Days
Hours
Minutes
Seconds

A terrific line-up of industry and expert presenters in KAM

Online on Thursday 9th March and Friday 10th 2023, this two-day, three-part conference focuses on the three groups of people who are the ‘pillars’ of KAM: Key Customers, Senior Management and Key Account Managers.

 

Participate in the panel discussions and Q &A sessions alternating with thought-provoking presentations. This exceptional and experienced line-up of presenters will be offering new insights and thought-provoking ideas about KAM alongside practical approaches and tips.

Key Customers

Thursday, 9th March
11.00 – 13.00 GMT

Marco Lippuner

Marco Lippuner

Siemens AG, CE OE SAE
Head of Sales Excellence Siemens

Geoff Quinn

Geoff Quinn

Pfizer CentreOne Business Development Lead EU, UK & China Pfizer

Get inside the buyer's head with an actual Key Customer & Nick Hyner, Head of EMEA, State of Flux+

In addressing the topic – Nick will leverage State of Flux’s global research on Supplier Management and their consulting business where they advise multinational teams on how to manage ‘you’ the suppliers. Key questions will include:

  • Are you dealing with ‘old-school’ or strategic procurement?
  • Is your sales model aligned to how the strategic sourcing process works?
  • Supplier relationship management and what it means for account management

Senior Management
in KAM

Thursday, 9th March
14.00 – 16.00 GMT

Paul Wilson

Paul Wilson

PW Consulting

Thierry Josselin

Thierry Josselin

Axcelis, Country Manager, European Operations

Making senior management involvement in KAM work

Paul Wilson

Executive sponsors: what and why?

Thierry Josselin

  • Why Senior Management matters in KAM
  • The Challenges of involving Senior Managers
  • Ways of engaging the “C-Suite” in Customer and Supplier organizations
  • The KAM as leader of Senior Manager engagement
  • Why is Executive sponsorship is critical in successful KAM?
  • Securing necessary resources
  • Lobbying for cross-functional support and alignment
  • Build strong relationships with key accounts

Key Account Managers

Friday, 10th March
11.00 – 13.00 GMT

Marco Lippuner

Marco Lippuner

Siemens AG, CE OE SAE
Head of Sales Excellence Siemens

Geoff Quinn

Geoff Quinn

Pfizer CentreOne Business Development Lead EU, UK & China Pfizer

KAM - from value chain interface to ecosystem orchestrator

Marco Lippuner

Key Account Manager competencies – are we all clear?

Geoff Quinn

  • Digitalization results in fast-changing value chains with increasing complexity for customers and suppliers
  • The B2B buying landscape is increasingly reflecting the 24/7 consumer world
  • Managing the support structure is the key success factor for the KAM
  • What are the requirements, at what level?
  • Why the job demands a unique set of competencies
  • Using a data-driven competency matrix
  • Taking control of your own development

Register Now

Full Members

Free

  •  

This ticket is for those with Corporate, Programme or Full Individual membership with AKAM. You still need to register to attend.

Please login, upgrade your membership or sign-up to register for free

Online Members

€40

  •  

The annual conference is an exceptional event not part of online membership, but discounted to less than 50% for online members.

Please login or sign up to register as an online member

Non-Members

€90

  •  

Join AKAM as a full member now for €90 more and get free access to Member Resources & tickets to all other events for 12 months!

OR

Please login or sign up to register as an online member

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KEEP UP YOUR KAM CURRENCY!

KEEP UP YOUR KAM CURRENCY!

Sign up here to receive 6 issues per year of the AKAM Bulletin, completely FREE!

The Bulletin is a unique publication containing valuable and insightful articles about KAM principles and practices, plus news of AKAM’s events and activities for people in all KAM roles - corporate, expert/academic or consulting.

Signing up means you agree to receive information from AKAM about KAM education and our events and activities supporting your KAM career. Your information will not be shared with any third parties.

Thank you! You have subscribed to our bulletin.