March 9th & 10th 2023
5th Annual AKAM
Key Account Management Conference
Totally online – Join from anywhere in the world!
Days
Hours
Minutes
Seconds
A terrific line-up of industry and expert presenters in KAM
Online on Thursday 9th March and Friday 10th 2023, this two-day, three-part conference focuses on the three groups of people who are the ‘pillars’ of KAM: Key Customers, Senior Management and Key Account Managers.
Participate in the panel discussions and Q &A sessions alternating with thought-provoking presentations. This exceptional and experienced line-up of presenters will be offering new insights and thought-provoking ideas about KAM alongside practical approaches and tips.
Key Customers
Thursday, 9th March
11.00 – 13.00 GMT
Nick Hyner
Head of EMEA, State of Flux+
Rebecca Barnes
ex Purchasing at Phoenix Healthcare Distribution
Get inside the buyer's head
Nick Hyner
- Are you dealing with ‘old-school’ or strategic procurement?
- Is your sales model aligned to how the strategic sourcing process works?
- Supplier relationship management and what it means for account management
The view from Purchasing
Rebecca Barnes
- The best and the rest of key supplier relationships
- Do you really understand how Procurement works?
- Positive added value and negative impact
Senior Management in KAM
Thursday, 9th March
14.00 – 16.00 GMT
Paul Wilson
PW Consulting
Thierry Josselin
Axcelis, Country Manager, European Operations
Making senior management involvement in KAM work
Paul Wilson
- Why Senior Management matters in KAM
- The Challenges of involving Senior Managers
- Ways of engaging the “C-Suite” in Customer and Supplier organizations
- The KAM as leader of Senior Manager engagement
Executive sponsors: what and why?
Thierry Josselin
- Why is Executive sponsorship is critical in successful KAM?
- Securing necessary resources
- Lobbying for cross-functional support and alignment
- Build strong relationships with key accounts
Key Account Managers
Friday, 10th March
11.00 – 13.00 GMT
Marco Lippuner
Siemens AG, CE OE SAE
Head of Sales Excellence Siemens
Geoff Quinn
Pfizer CentreOne Business Development Lead EU, UK & China Pfizer
KAM - from value chain interface to ecosystem orchestrator
Marco Lippuner
- Digitalization results in fast-changing value chains with increasing complexity for customers and suppliers
- The B2B buying landscape is increasingly reflecting the 24/7 consumer world
- Managing the support structure is the key success factor for the KAM
Key Account Manager competencies – are we all clear?
Geoff Quinn
- What are the requirements, at what level?
- Why the job demands a unique set of competencies
- Using a data-driven competency matrix
- Taking control of your own development
Register Now
Online Members
The annual conference is an exceptional event not part of online membership, but discounted to less than 50% for online members.
March 9th & 10th 2023
5th Annual AKAM
Key Account Management Conference
Totally online - Join from anywhere in the world!
Register Now
Days Hours Minutes Seconds
A terrific line-up of industry and expert presenters in KAM
Online on Thursday 9th March and Friday 10th 2023, this two-day, three-part conference focuses on the three groups of people who are the ‘pillars’ of KAM: Key Customers, Senior Management and Key Account Managers.
Participate in the panel discussions and Q & . . .
Please login or sign up to register as an online member
Non-Members
Join AKAM as a full member now for €90 more and get free access to Member Resources & tickets to all other events for 12 months!
OR
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