Operational KAM is easy, alignment is not! - AKAM

Operational KAM is easy, alignment is not!

Member Webinar

Friday 17th February 2023
12:15-1:15 p.m. CET/11:15-12:15 p.m. GMT

This webinar is for members only, please login below or sign up to access this and future member-only events.

Friday 17th February 202312:15-1:15 p.m. CET/11:15-12:15 p.m. GMT

In this webinar, Cedric Roesler shares what he found about the current issues with KAM implementation. Through identifying the problems he’ll shows a path through the ‘undergrowth’ that leads to success.

  • KAM partnership operational roll-out is not a major difficulty any more, however...
  • Internal alignment needs to be regularly assessed and monitored

  • External alignment between partners is a cornerstone of KSAM - and a major cause of failure

In this webinar, Cedric Roesler shares what he found about the current issues with KAM implementation. Through identifying the problems he’ll shows a path through the ‘undergrowth’ that leads to success.

  • KAM partnership operational roll-out is not a major difficulty any more, however…
  • Internal alignment needs to be regularly assessed and monitored

  • External alignment between partners is a cornerstone of KSAM – and a major cause of failure

Dr Cedric Roesler

Dr Cedric Roesler, Managing Partner, Xseed Group and Academic Director of the Key Account Development program at Ecole des Ponts Business School in France


Cedric has recently gained his PhD in KAM, reporting on his research into causes of KAM failure and success.

Hosted by:

The Association for Key Account Management

For more information:

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KEEP UP YOUR KAM CURRENCY!

KEEP UP YOUR KAM CURRENCY!

Sign up here to receive 6 issues per year of the AKAM Bulletin, completely FREE!

The Bulletin is a unique publication containing valuable and insightful articles about KAM principles and practices, plus news of AKAM’s events and activities for people in all KAM roles - corporate, expert/academic or consulting.

Signing up means you agree to receive information from AKAM about KAM education and our events and activities supporting your KAM career. Your information will not be shared with any third parties.

Thank you! You have subscribed to our bulletin.