Account Based Marketing (ABM) - AKAM

Account Based Marketing (ABM)

Account Based Marketing (ABM)

Open Webinar

Friday 15th September 2023
11:15-12:15 p.m. BST
Andrea Clatworthy, Head of Europe Marketing Transformation Projects, Fujitsu

Did you know that 57% of the buying journey is complete before Sales even enters the picture? With ABM/DBM by your side, you can quadruple win rates, an opportunity too compelling to overlook.

In this webinar, Andrea will distil the range of ABM definitions into a simple, yet powerful concept: “Getting the right message to the right person at the right time.” Supported by data-driven insights, she will unveil the seismic shifts in companies’ purchasing behaviour and how ABM effectively caters to these changes. For many, ABM remains a controversial and perplexing approach, but Andrea’s expertise will shine as she brings clarity to its implementation.

The webinar will cover:

  • What is ABM? Understand ABM and its pivotal role in transforming your marketing strategy.
  • The different Types of ABM. Navigate the various ABM approaches & find the perfect fit for your organization.
  • Why Bother with ABM? Uncover the compelling reasons why ABM is a game-changer.
  • Making ABM Happen. Gain practical insights and guidance on effectively implementing ABM .
  • Examples of ABM. Learn from real-world success stories that demonstrate the power of ABM.
  • Things to Consider. Equip yourself with essential considerations to ensure your ABM initiatives thrive.

Don’t miss this chance to glean invaluable knowledge from a multi-award-winning ABM expert. Embrace the ABM revolution and elevate your marketing prowess. Register now to secure your spot in this not-to-be-missed webinar!

Andrea Clatworthy
Head of Europe Marketing Transformation Projects, Fujitsu


Andrea boasts 20+ years of B2B marketing expertise and holds CIM and ITSMA qualifications. She has earned a place in the ITSMA ABM Wall of Fame and won 3 ITSMA awards and 3 B2B Marketing awards.

Hosted by:

The Association for Key Account Management

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