Below you will find a schedule of AKAM's upcoming Key Account Management events and webinars. More detailed information about member-only events and webinars can be found in member resources.

ABOUT AKAM EVENTS

Workshops

Our popular workshop format offers KAM topic-focused presentations by experienced practitioners and KAM experts, followed by group discussions on interesting questions and challenges. Everyone present can share their experiences and benefit from those of others.

Technical Workshop

'AKAM Technical' workshops are half-day intensive, smaller-group learning sessions at which an expert workshop leader shares specific techniques with practitioners.

Annual Conference

Our annual conferences have a more traditional conference presentation format, and therefore more speakers.

Locations

Meetings are usually held in a different location each time so that AKAM can reach as many people around Europe as we can. Presentations and, where possible, discussion outputs are uploaded afterwards to Member Resources.

FRIDAY 19TH MARCH, 2021 - PROGRAMME MEMBERS ONLY
11:00am-1:00pm CET/10:00am-12:00pm BST
Programme Directors Forum

Participation in the Programme Directors’ Forum is limited to two preselected representatives of organisations with full Corporate or Programme Membership of AKAM.

These discussions are confidential to members, we are sorry we are unable to share them.

Creating and enabling cross-functional KAM teams

Cross-functional KAM teams themselves spread the KAM approach through the company and help hugely in securing the resources need to fulfil KAM commitments made to key customers and, indeed, are a fundamental element in KAM. If they don’t exist, probably KAM doesn’t either, it’s a fiction. But how do you get them going and ensure their success? Are function managers blocking the programme? Do team members want to participate? Why/why not?

AKAM Board Members and Corporate Members have a wealth of KAM experience, and we are keen to help organisations that would benefit from a well-informed and practical network, by sharing our 500 experience, and by acting as a ‘sounding board’ and source of inspiration for your issues and ideas.

CLICK HERE to find out more about our Programme Membership

FRIDAY 16TH APRIL 2021 - MEMBERS ONLY
12:15-1:15pm CET/11:15am-12:15pm GMT
Why KAM fails - and how to rescue it
Cedric Roesler

Some companies are disappointed with the outcomes of their KAM programmes. And yet what should be a major strategic initiative has been downgraded to ‘just another management technique’ – a ‘nice-to-have’ rather than a ‘must-be’.

FRIDAY 7TH MAY 2021 - MEMBERS ONLY
12:15-1:15pm CET/11:15am-12:15pm GMT
The buyer's take on trust
Armond Mertikian

Coming soon

FRIDAY 28TH MAY 2021 - WEBINAR OPEN TO ALL
12:15-1:15pm CET/11:15am-12:15pm GMT
Spreading KAM to more customers
Nima Hierati & Yumeng Zhang, St Mary University London

Coming soon

FRIDAY 18TH JUNE 2021 - WEBINAR MEMBERS ONLY
12:15-1:15pm CET/11:15am-12:15pm GMT
Vested contracts
David Frydlinger, Ciro

Coming soon

FRIDAY 9TH JULY 2021 - WEBINAR MEMBERS ONLY
12:15-1:15pm CET/11:15am-12:15pm GMT
To be confirmed
Regis Lemmens, Salescubes

Coming soon

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