AKAM > Join AKAM > Corporate Membership
Corporate Membership
AKAM offers corporate members a great range of benefits and support, in addition to the benefits available to individual members. What can we do for your organization?
- Improve the understanding, skill sets and mindsets of your key account managers
- Clarify the direction of your KAM for everyone in your organization to bring alignment and success
- Help to revitalise your KAM initiatives
- Achieve the customer responses you hoped for
Designed for large organisations, our Corporate Memberships provide support to key account managers across complex businesses and regions. This includes Full Corporate Membership, for large and multinational organisations, Programme Membership, for organisations with fewer key account managers, and Corporate Education Membership, for universities and colleges.
AKAM offers corporate members a great range of benefits and support, in addition to the benefits available to individual members.
How can joining the Association for Key Account Management (AKAM) help?
AKAM COMMUNITY ACTIVELY SHARING LEARNING
AKAM has a growing membership from many sectors that reaches around the world. We make connections and build networks of experts and practitioners at all levels who share real KAM developments.
BUILDING AND CERTIFYING SKILLS
We help develop the skills of both your experienced and new/aspiring KAM appointees. AKAM uniquely provides proper qualifications to build and acknowledge their capabilities. That advances the professionalisation of KAM - great for your people, your organisation and your customers.
NEW IDEAS TO DRIVE KAM DEVELOPMENT
We seek out KAM experts and use multiple media to put KAM ideas in front of members. Frequent delivery of KAM-centered content keeps even far-flung practitioners fresh and focused!
DEVELOPING REAL AND ROBUST KAM THINKING
Good research and theory guide great performance. AKAM supports and exchanges new researched KAM knowledge, developing productive alliances between practitioners and academia. Swap instinctive but uninformed opinion for real knowledge!
RESERVOIR OF KAM KNOWLEDGE AND PRACTICES FOR YOU TO APPLY
Huge repository of KAM information, accessible on the website from anywhere, at any time. For KAM programme directors, key account managers and professional supporters.
How can joining the Association for Key Account Management (AKAM) help?
Multiple Users
Access to our Website, Resource Centre & Member Webinars.
Priority Access
Get priority access to AKAM sponsored research results before publication.
Free Event Entry
Get free places at each of our workshops and the annual conference.
Diploma Discounts
Discounts on Diploma registration of experienced key account managers
Programme Directors' Forum Access
2 named members of the KAM Programme Directors’ Forum for peer experience sharing 1X p.a. in-person & 5X p.a. remotely
Membership of AKAM'S board
You will be invited, but not obliged, to be involved in AKAM’s development and research
development programme Certification
The certification of one development programme v AKAM Diploma competencies + advice on certification requirements
Programme Directors Forum
The Programme Directors Forum is a unique platform to consult with peer KAM leaders and AKAM experts on your own issues! As a corporate member, you receive 2 Programme Directors Forum delegates. Substantial bimonthly meetings, plus the opportunity to build a personal support network of people with parallel experience. Probably the best value-for-money KAM consultancy you can get!
As a member of the Programme Directors Forum, you have the opportunity to share what aspects or issues you would like to be addressed prior to the bi-monthly meetings. AKAM experts then explore relevant sources to contribute to the session, and fellow members can consider what experience and information they can bring to the discussion. AKAM experts guide the meeting, provide the relevant research, tools and materials and facilitate the discussion, including actions, research or follow-up wanted by the Forum.
Through this, you will build a valuable personal network and benefit from the advice and experience of seasoned practitioners along with peers likely to be at a similar stage of KAM development, who will empathise with your needs.
The Programme Directors’ Forum is a confidential peer discussion group facilitated by qualified AKAM Board Members, whose agenda is dictated by questions and issues raised by its members. The Forum presents a rare opportunity to exchange practical solutions for people in the often challenging position of securing and progressing their companies’ KAM practices.
As a member of the Programme Directors’ Forum, you have the opportunity to share what aspects or issues you would like to be addressed prior to the bi-monthly meetings. AKAM experts then explore relevant sources to contribute to the session, and fellow members can consider what experience and information they can bring to the discussion. AKAM experts guide the meeting, provide the relevant research, tools and materials and facilitate the discussion, including actions, research or follow-up wanted by the Forum.
Through this, you will build a valuable personal network and benefit from the advice and experience of seasoned practitioners along with peers likely to be at a similar stage of KAM development, who will empathise with your needs.
Corporate Member Gains




Membership Packages
Full Corporate Membership
For large and multinational organisations-
Unlimited KAM users with full website access
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2 Programme Directors Forum Delegates
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6 places at face-to-face meetings
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Substantial discount on Diploma registration of experienced key account managers
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Use of AKAM logo on communication material
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Option to join AKAM Board
Programme Membership
For organisations with fewer key account managers-
10 KAM users with full website access
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2 Programme Directors Forum Delegates (included in the 10)
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3 places at face-to-face meetings
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Substantial discount on Diploma registration of experienced key account managers
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Use of AKAM logo on communication material
Corporate Education Membership
For universities and colleges-
Full website access for KAM teaching staff and students of KAM
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2 Programme Directors Forum Delegates
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3 places at face-to-face meetings
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Opportunity to offer students additional qualification: Diploma (by study). Whole process managed by AKAM: annual case study set, briefed to students, marked and certificates despatched.
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Use of AKAM logo on communication material
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Option for AKAM Management Board and/or Academic Advisory Board Membership
Membership Packages
Full Corporate Membership
For large and multinational organisationsUnlimited KAM users with full website access
€5000 per annum
Programme Membership
For organisations with fewer key account managers€2500 per annum
Corporate Education Membership
For universities and colleges€5000 per annum
Additional Benefits
deliver a workshop / conference session Relevant to the theme**
The opportunity to put materials in workshop / conference packs**
contribute attributed resource materials to the site
** Once Per Year
Our Corporate Members










