Key Account Managers – Behaving as leaders?
Friday 8th April 2022
12:15-1:15 p.m. CET/11:15-12:15 p.m. GMT
Alistair Thursfield, Head of Key Account Management
Lufthansa Systems, Germany


'Indispensable learning for key account managers, thought-provoking concepts for KAM leaders'

Alistair Thursfield is involved at a corporate level in changing and raising the level of leadership within the Lufthansa group. In this webinar, Alistair, Head of Key Account Management at Lufthansa Systems, will demonstrate the importance and role of leadership for key account managers. He’ll share 3 game-changing approaches to leadership backed by case studies of the difference this high-level aspiration can make. Think again if you reckon super selling is the way to unlock a key account!

This webinar will address:
  • The obligation of leadership for key account managers
  • Leading how? as well as who?
  • Responsibility, Ambition and Empathy: what they mean for key account managers

Alistair Thursfield

Alistair Thursfield is Head of Key Account Management at Lufthansa Systems in Germany. He is passionate about Key Account Management, having been a KAM practitioner, developing business across Europe, China and the Americas. He is currently working to bring Lufthansa’s Key account manager leadership to a higher level.
Hosted by:

The Association for Key Account Management

For more information:

Email [email protected]

AKAM's next webinar:

Friday, 13th May 2022

Information sharing in KAM teams: How/does it happen?
Prof Christina Lai | Em Lyon



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