Alliance Management and KAM: mirror images

Behaviour, Collaboration, Key account manager role, Partnerships

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Supplier alliance management and key account management have converged over the last 20 years and are now closely connected. Mike Nevin’s case studies demonstrate the very substantial value that can come from working with the ecosystem – beyond traditional, two-party buyer-seller pairings. His 52 best practices in strategic alliances is a great checklist that applies…

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Alliance Management and KAM: mirror images

Membership Required

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Not a member? Sign up to access this and over 290 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 290+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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