Three level model of KAM metrics

Cross-functional involvement, KAM as a corporate strategy, Metrics and measurement, Performance in KAM, Senior management involvement, Value creation & co-creation

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‘Who cares?’ is a great question to kick off the development of a KAM metric system. Because if nobody wants to know and is ready to act on the information, there’s no point in collecting the data. This question and ‘What would they want to know about KAM?’ drove the development of this three-tier model…

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Three level model of KAM metrics

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Not a member? Sign up to access this and over 294 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 294+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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