ABM: Customer led, team enabled

Account Based Marketing (ABM), Marketing and KAM

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Kate Burda shared a collection of compelling research data on major changes in purchasing and how ABM (Account Based Marketing) is leading the way in new approaches to customers, current and potential. While there will always be a personal element in working relationships with key accounts, much of the activity around them is already and…

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Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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ABM: Customer led, team enabled

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 294 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 294+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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