What can Accounts tell Key Account Management

By Diana Woodburn | May 11, 2021 |

Some people think Accounts and Key Account Management are part of the same thing – it’s unfortunate that the same word is used in these very different senses. Nevertheless, there should be a link between your Accounts Department and KAM, and here Dominykas Cibulskas of SIA ZB explains what that is. We’re all in business, the money matters. It is a must for Key Account Managers to know and apply their company’s financial policies, even have them embedded in their KPIs. They need to understand bookkeeping, pricing and discount policies, account P&L, G2N analysis, contribution v EBITDA and more. Start by educating yourself financially.

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