This recommended reading list has been provided by AKAM members. All members are invited to contribute to the list.

  • Woodburn and Wilson (Eds), ‘Handbook of Strategic Account Management: a comprehensive resource’, 2014, Wiley, Chichester, UK
  • Capon, ‘Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Assets’, 2010, Free Press, USA
  • Woodburn and McDonald, ‘Key Account Management: the definitive guide’, 2011 (3rd Ed.), Wiley, Chichester, UK.
  • Woodburn and McDonald, ‘El Management de las Cuentas Clave’, 2013 (3rd Ed.), Granica, Buenos Aires, Argentina (language Spanish)
  • Speare and Wilson, ‘Successful Global Account Management: Key Strategies and Tools for Managing Global Customers'
KEEP UP YOUR KAM CURRENCY!

KEEP UP YOUR KAM CURRENCY!

Sign up here to receive 6 issues per year of the AKAM Bulletin, completely FREE!

The Bulletin is a unique publication containing valuable and insightful articles about KAM principles and practices, plus news of AKAM’s events and activities for people in all KAM roles - corporate, expert/academic or consulting.

Signing up means you agree to receive information from AKAM about KAM education and our events and activities supporting your KAM career. Your information will not be shared with any third parties.

Thank you! You have subscribed to our bulletin.