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- Understanding Key Account Management: papers and articles
- Recommended Reading
Recommended Reading
This recommended reading list has been provided by AKAM members. All members are invited to contribute to the list.
- Faucher Hubert, 2015."Key Account Manager : Vendeur ou chef d'orchestre ?" 400 pages, French language. Published at Editions KAWA.
- Woodburn and Wilson (Eds), ‘Handbook of Strategic Account Management: a comprehensive resource’, 2014, Wiley, Chichester, UK
- Capon, ‘Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Assets’, 2010, Free Press, USA
- Woodburn and McDonald, ‘Key Account Management: the definitive guide’, 2011 (3rd Ed.), Wiley, Chichester, UK.
- Woodburn and McDonald, ‘El Management de las Cuentas Clave’, 2013 (3rd Ed.), Granica, Buenos Aires, Argentina (language Spanish)
- Speare and Wilson, ‘Successful Global Account Management: Key Strategies and Tools for Managing Global Customers'