Recommended Reading - AKAM

This recommended reading list has been provided by AKAM members. All members are invited to contribute to the list.

Faucher Hubert, 2015."Key Account Manager : Vendeur ou chef d'orchestre ?" 400 pages, French language. Published at Editions KAWA.

Woodburn and Wilson (Eds), ‘Handbook of Strategic Account Management: a comprehensive resource’, 2014, Wiley, Chichester, UK

Capon, ‘Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Assets’, 2010, Free Press, USA

Woodburn and McDonald, ‘Key Account Management: the definitive guide’, 2011 (3rd Ed.), Wiley, Chichester, UK.

Woodburn and McDonald, ‘El Management de las Cuentas Clave’, 2013 (3rd Ed.), Granica, Buenos Aires, Argentina (language Spanish)

Speare and Wilson, ‘Successful Global Account Management: Key Strategies and Tools for Managing Global Customers'

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