Software Technology in KAM

Dr Olivier Riviere held the first of our new monthly webinars on Friday, April 3rd discussing Software Technology in KAM.

Below you can see the recorded webinar and view the presentation slides.

Technology applicable to key accounts has taken a long time to arrive, with software vendors generally focused on managing large numbers of fairly simple customers rather than in-depth knowledge about a few large and extensive key accounts.

Now there is a quite bewildering array of programmes, albeit still from a limited number of vendors, which may be exactly the support you need or an expensive and time-consuming distraction. 

In this webinar, Dr Olivier Riviere will take participants through the minefield:

• insight into what can be expected of these technologies in KAM
• sound advice on how to get started on using them
• pitfalls to avoid.