AKAM 3rd Annual Conference

Register for this event

Wednesday, 4th March, 9.30 to 17.00, Berlin 

At Pfizer Head Office, Linkstraße 10, 10785 Berlin  

Great lineup of experienced and extremely knowledgeable speakers! We bring you practitioners with real insights and examples and experts with researched 
knowledge to challenge or support your understanding, all about Key Account 
Whether you are a KAM Programme Director or Key Account Manager, you will meet encouraging new thinking and fresh ideas, and peers who understand your pain  and your issues and have experience of the things you want to do. Plus you can start to build a network to help you from day to day, when you need advice and support from peers.

Andrea Clatworthy, Fujitsu Head of Account Based Marketing and Deal Based Marketing, EMEIA 
  • Account Based Marketing: What Key Account Managers need to know.  Does a great KAM need an ABMer? 
Markus MildnerSiemens 
Senior Vice President Siemens AG & Head of Global Sales Siemens Smart Infrastructure
  • KAM challenges in a changing environment

Nigel Jenkins, Director, Business Improvement & Growth

  • Practical KAM implementation, from cross-sector case studies – Processes for delivering/operating KAM; cross-functional management; and KPIs & targets, performance and rewards
Dr Leslie Murphy, Technical University Dublin 
  • “There is nothing so practical as a good theory.” (Ludwig Boltzman) What insights can KAM practitioners gain from recent academic research?
Almut Ringleben and Florian Heidecke, Namics 

Account Director and Chief Client Officer

  • Is your KAM practice bipolar, too? Are you torn between two opposing approaches to KAM? Can we reconcile issues like: creating dependency versus enablement; client is king versus we are the experts; sales versus strategic account management.

Cedric Roesler, Yleracare/ICE International/ Ecole des Ponts Business School Senior Partner and Programme Director

  • What makes KSAM programmes fail? Latest research into KSAM failures, causes and solutions


PLUS A Key Customer
What KAM does a Key Account want, expect and get? 
There is much to be learned from this fantastic line-up of KAM presentations – come and join us in Berlin! Register here to reserve your place for €90. The conference opens at 9.00am for a 9.30am start. Lunch is included.
NB Existing members, go straight to FREE meeting registration

Special offer:

Join AKAM today to attend the 3rd Annual Conference and the AKAM Technical workshop on Tuesday 3rd March, and all further AKAM events for the following 12 months, plus access to our Member Resources site, all for only €180 (a saving of €50 compared with booking the Berlin events separately). Once you are a member, log into Member Resources to book your free place.

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