AKAM workshop

AKAM workshop

Register for this event

Making KAM work: Influencing and resolving conflict

Workshop: Tuesday 5th March 2019, at The British Library, St Pancras, London.


Many members have requested this workshop because they have responsibility without authority as key account managers – it’s the norm in KAM. Programme leaders also have serious challenges requiring high levels of political and communication skills. For influential communications expert Andy Bounds it’s not what you say that counts. It’s what people do differently after you’ve said it”.


Stakeholder communication – How to impress and influence them, so you get more done.

Customer communications – how to have greater impact in every customer interaction

Colleague communications – how to persuade colleagues to deliver what your Accounts need from your business

Influencing without power – how to influence stakeholders you have no direct power over, so they buy into – and, more importantly, act on – what you say


Kristian Kaas Mortensen, Director, Strategic Partnerships from Girteka Logistics Baltics.

A case study in influencing

  • What do you do when your key customer demands a massive price reduction?
  • Who do you have to influence? Are they external or internal, or both?
  • Who are the stakeholders and what drives them?

Kristian will lead you into this a real situation and challenge you, working with other participants, to decide your approach. Then he’ll reveal what he did, what happened, and what was the final outcome.

Register here to reserve your place for €75 (lunch not included).

OR or join as an individual member for just €150 and get this and the next 12 months’ of meetings FREE, plus access to materials you can download to help you diagnose, apply and learn more about KAM. Then you can log in to the Member Resource Centre and use FREE meeting registration – NB Existing members, go straight to FREE meeting registration.

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