John Newton 7 covid-driven supplier risks webinar video now available!

Visit members resources to view

John Newton is an Executive Consultant and Product Management Director at State of Flux hosted our supplier risk webinar on Thursday, 25th June 2020.

AKAM Technical & the 4th Annual AKAM Conference

Tuesday 9th and Wednesday 10th March 2021

School of Marketing, College of Business, Aungier Street, Dublin, Ireland

Tuesday 9th March (afternoon):
AKAM Technical:
How to get a diploma in KAM

Wednesday 10th March (full day):
AKAM Annual Conference:

Important new addition to Member Resources!

Comprehensive view of KAM research

Internationally renowned KAM experts Professors Kumar, Sharma and Salo scope the essence of KAM through a deep dive into research history from 1979-2016 & 373 papers. Confirms the scope of KAM for practitioners, unmissable for serious students.

June Bulletin is now available!

Share your KAM expertise and experience...How much KAM are your key customers really getting?

Next open webinar, free of charge:

Guest speaker: John Newton
Thursday 25th June 2020
12:15 – 12:50 p.m. CET
11:15 – 11:50 a.m. BST

7 Covid-driven supplier risks your customer didn't plan for - Why KAMs need to know

The COVID-19 outbreak is causing the biggest disruption in decades to economies and businesses across the world. State of Flux 12 years of global annual research into supplier management best practices shows that most organisations are significantly exposed when it comes to supplier risk management, specifically pandemic risks.

Next member-only webinar:

Geoff Quinn MBA DMS PGCert (Education) BSc (Hons)
Friday 3rd July 2020
12:15 – 12:50 p.m. CET
11:15 – 11:50 a.m. BST

Strategic Account Plans

The quality – even the existence – of strategic key account plans is patchy even in some of the most forward-looking organisations. Why is that? After all, these are the principal instruments through which key account managers secure the resources they need from their own organisation and the commitment to future business from the customer.

Programme Directors Forum:

Thursday 9th July 2020
11:00am – 13:00pm CET
10:00am – 12:00pm BST

PLEASE NOTE: Programme Members only

You have a mandate for KAM from your Board - great! So why is moving the initiative forward still so difficult? Often it's because the Board hasn't really understood what KAM really is.... or that KAM is an organisational change that needs the support and participation of every function in the company.

AKAM Technical and AKAM Workshop:


Lisbon School of Economics and Management, University of Lisbon50
Rua do Quelhas 6, 1200-781 Lisboa, Portugal

Tuesday 3rd November (afternoon):
AKAM Technical:
How to write a strategic account plan
Dr Diana Woodburn, AKAM

Wednesday 4th November (full day):
AKAM Workshop:
Strategic Account Planning: What and why it is so important
John Bailey, Hiab AB; Steve Sweeney, 212 Degrees + Dr Lesley Murphy, Technical University of Dublin on the latest KAM research

New material in Member Resources

In case you missed them in the latest bulletin, we have added three new pieces to Understanding KAM: Papers and articles for long-term accessibility.

Stuck on your KAM journey?

Collaboration beats commoditisation

KAM in the coronacrisis

Past Updates

Next member-only webinar:

Richard Ilsley B.Sc, B.Eng, MBA
Kedar Gharpure
Friday 5th June 2020
12:15 – 12:50 p.m. CET
11:15 – 11:50 a.m. BST

Value-based pricing

AKAM is starting a conversation on how B2B companies can retain customers and win new deals in these tough times. The focus should be on value and not just on price. But can you monetise less tangible value? How?

Next member-only webinar:

Dominykas Cibulskas, SIA ZB, Baltics
Friday 15th May 2020
12:15 – 12:50 p.m. CET
11:15 – 11:50 a.m. BST

What is the value of trust in Key Account relationships?

Is trust itself valuable? What should you do to be trusted and learn to trust others? Is a relationship even possible without trust? What is the difference between relationships with and without trust? Join the webinar to find some logic you can use in your own KAM role.

Programme Directors Forum:

Thursday 14th May 2020
11:00am – 13:00pm CET
10:00am – 12:00pm BST

PLEASE NOTE: Programme Members only

This first Programme Directors Forum will focus on how to get senior management ‘on board’ with the KAM programme. AKAM Board Members Dr Diana Woodburn, Richard Ilsley and Mike Green will input short key insights from their research and practical experience for members to interrogate and challenge.

KAM in the Coronacrisis

On Friday, 24th April, 2020, AKAM hosted a non-members webinar that focused on how you should approach the Covid-19 situation as a Key Account Manager. Nicola Boni of Bonfiglioli (Italy) and Dominykas Cibulskas, SIA ZB (Baltics) shared their front-line experience.

You can watch the full webinar in our Members Resources section.

AKAM Bulletin: April 2020

Our April edition of the AKAM Bulletin is available to view HERE

In this issue: 

  • Stuck on your KAM journey?
  • Collaboration beats commoditisation
  • The sad case of Strategic Account Plans


Follow by Email