Date for your diary: 24th January, 2020
Account Based Marketing and KAM: How do they work together?
Exclusive member webinar
See you in Berlin, 3rd & 4th March?
KAM Team Engagement
Watch again, or for the first time, NOW in Member Resources/Webinars
Webinar lead: Alistair Taylor, AKAM Board Member and Partner at Brightbridge Consulting with Dr Diana Woodburn, AKAM Chairman
If better teamwork matters to you, join this webinar to explore routes to benefit you, your organisation and your customers. Key customers, when asked why they select one supplier over other options, frequently refer first to the quality of the supplier's team - their alignment, efficiency of working and resolving issues, and collaborative business building.
Teams make good things happen – but only if they are high functioning. Team performance research shows that often it’s not even clear who is in a team, what the team is seeking to achieve or who holds key responsibilities. Not surprisingly, that has a big impact on performance. Many key account programmes miss the point and over-focus on issues like account selection, strategies, value propositions and customer insight. Too often, improving internal teamwork gets only superficial consideration and often meets management resistance. We'll look at:
1. Who is in your team, and how does the team stay aligned?
2. How are your leaders actively engaged with steering a key account management focus?
3. How can your team create more value?
Great teamwork starts at the top, across all functions: organisational values, operating rhythms and technology are all vital for success.
To join this AKAM webinar, only for members, log into Member Resources to register. Joining details will follow
More webinar topics? Email your ideas to [email protected]