Association for Key Account Management

A growing community of corporations practising KAM, Key Account Managers, KAM experts, academics and consultants.

A global and influential body aiming to advance the understanding and recognition of Key Account Management (KAM) much more widely than at present. To meet this need, a group of leading academics and practitioners set up the Association for Key Account Management.

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AKAM NEWS & UPDATES

Akam course meeting

AKAM in Lisbon        21 & 22 June

Let's get together and solve some more KAM challenges!
Interactive networking & knowledge sharing event

Looking into the future of KAM/ GAM/SAM       Dr Stefan Wengler

Account-based growth                    Bev Burgess & Tim Shercliff

KAM leadership at Lufthansa    Alistair Thursfield

Plus AKAM Technical

Learn how to produce a powerful strategic account plan                       Dr Diana Woodburn

What's not to like?
Open to all, free to members 

KAM ECOSYSTEMS & NETWORKS

Webinar Friday 19th May

How to understand, survive and thrive as a key account manager in today’s business ecosystems

As if things couldn't get any more complicated! Now you have to work the whole network, not just your customer.

  • Identifying key stakeholders
  • Stakeholder journeys and innovation
  • Interdependence theory and how to use it
Professor Paul Smith Manchester Metropolitan

membership change

The pandemic drove major changes in the way AKAM delivers value to members. Most of our events are now online, and the distinction between full and online individual members is rather out of date.

So from 1st May there will be a single form of individual membership with access to Member Resources and AKAM events - online or in person - for an annual subscription of €120. All existing and new memberships will have the same access from then. It’s a moderate increase for some and a saving for others.

If you were thinking of joining, sign up right now and you’ll save €30!

AKAM Website Guide

To make your AKAM journey easier, we have put together a short video with a quick guide around the website.

Use this to familiarize yourself with our website and explore Member Resources. (But if you are currently not an AKAM member, you'll need to join to get back into that section.)

JOIN AKAM TODAY

As a corporate, individual or online membership

ABOUT AKAM

Key Account Management is distinctly different from sales and requires its own space and professional organisation. While selling certainly contributes to the discipline, KAM involves a far wider range of knowledge and activity, and this difference demands recognition.

The Association for Key Account Management (AKAM) is a not-for-profit organisation aiming to increase informed appreciation and recognition of KAM, while raising standards of performance, through:

  • KAM papers and articles
  • Tools and diagnostics
  • Expert videos
  • Free member meeting registration

AKAM is forging links across the world between practitioners, academics and consultants, to the benefit of all.

Currently hosted by Technological University Dublin in Ireland, AKAM is an independent body representing the KAM industry in Europe and worldwide.

AS A MEMBER YOU CAN ACCESS

  • KAM papers and articles
  • Tools and diagnostics
  • Expert videos
  • Free member meeting registration
  • Workshop presentations
  • KAM case studies
  • Member networks
  • Special offers for members

ALL IN MEMBER RESOURCES

Events

What are we doing? Click here for a list of AKAM events or for more details / sign-up for the next event.

KAM Qualifications

How to demonstrate your competency as a professional key account manager.

KAM of the Year

Entries are now open! It could be you! Show the world how good you are – you deserve recognition!

Kam programme certification

For companies, trainers and universities / colleges.

Join AKAM

Join the AKAM community as an individual, group or corporate, company or college

About AKAM

Who we are, what we want to do and why.

Search this site

Comprehensive search feature. Search all pages, posts and files on this website.

Member Resource Centre Login

Your gateway to the AKAM Member Network and Resource Centre.
KEEP UP YOUR KAM CURRENCY!

KEEP UP YOUR KAM CURRENCY!

Sign up here to receive 6 issues per year of the AKAM Bulletin, completely FREE!

The Bulletin is a unique publication containing valuable and insightful articles about KAM principles and practices, plus news of AKAM’s events and activities for people in all KAM roles - corporate, expert/academic or consulting.

Signing up means you agree to receive information from AKAM about KAM education and our events and activities supporting your KAM career. Your information will not be shared with any third parties.

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