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Our carefully curated collection of materials offers a wealth of insights, strategies, and research findings that empower you to excel in the world of KAM. From comprehensive guides to cutting-edge trends, these resources are designed to enhance your skills, broaden your horizons, and drive your success in KAM.

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Webinar Resources

How to build winning relationships with Procurement.

Jens Hentschel represents the Procurement side of the KAM relationship. Having worked in the role for over 15 years, he is clear about what key customers expect – and it’s different from what most suppliers think. Did you know that Procurement assesses you constantly on your level of customer-centricity? In fact, they actually evaluate you…

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Developing value from strategic relationships.

This thought-provoking session will delve into the dynamics of procurement and sales relationships, offering valuable

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Webinar Resources

Account Based Marketing (ABM)

Did you know that 57% of the buying journey is complete before Sales even enters

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