Welcome to the Association for Key Account Management

Key Account Management is distinctly different from sales and requires its own space and professional organisation. While selling certainly contributes to the discipline, KAM involves a far wider range of knowledge and activity, and this difference demands recognition.

The Association for Key Account Management (AKAM) aims to increase informed appreciation and recognition of KAM, while raising standards of performance, through:

Professionalising KAM by establishing recognised qualifications for Key Account Managers, and certifying aligned development programmes.
Improving understanding and practice in companies by communicating and exchanging known information about KAM.
Sponsoring KAM research in under-explored areas.

AKAM is forging links across the world between practitioners, academics and consultants, to the benefit of all.

Currently hosted by Technological University Dublin in Ireland, AKAM is an independent body representing the KAM industry in Europe and worldwide.

Events

What are we doing? Click here for a list of AKAM events or for more details / sign-up for the next event.

KAM Qualifications

How to demonstrate your competency as a professional key account manager.

KAM of the Year

Entries are now open! It could be you! Show the world how good you are – you deserve recognition!

AKAM people exchange

Find the right job or the right candidate for your position, companies and recruiters.

Kam programme certification

For companies, trainers and universities / colleges.

Join AKAM

Join the AKAM community as an individual, group or corporate, company or college

About AKAM

Who we are, what we want to do and why.

Member Resource Centre Login

Your gateway to the AKAM Member Network and Resource Centre.