Welcome to AKAM, a burgeoning community of corporations practising Key Account Management, key account managers, academics and consultants in KAM.
We understand that key account management is distinctly different from sales and so requires its own space and, hence, professional organisation. While selling certainly contributes to the discipline, KAM involves a far wider range of knowledge and activity, and this difference demands recognition.
AKAM aims to increase informed appreciation and recognition of KAM, while raising standards of performance to earn it through:
- Professionalising KAM by establishing recognised qualifications for key account managers and accrediting aligned development programmes.
- Improving understanding and practice in companies by communicating and exchanging known information about KAM.
- Sponsoring research into under-explored aspects of KAM.
AKAM is forging links across the world between practitioners, academics and consultants, to the benefit of all. Currently hosted by Dublin Institute of Technology in Ireland, AKAM is an independent body representing the KAM industry in Europe and worldwide.
Pfizer joins AKAM as corporate member
To quote Paul Wilson, Team Leader at Pfizer's Key Account Management Centre of Excellence, "If we are serious about key account management - and we are - then we have to belong to an organisation like AKAM." We look forward to working together to define and develop professional standards in KAM.
What are we doing? Click here for a list of AKAM events or for more details / sign-up for the next event.
How to demonstrate you competency as a professional key account manager.
Checkout the advantages and resources the AKAM community offers to members, individual and corporate.
Who we are, what we want to do and why.
Join the AKAM community as an individual. Companies or colleges can partner with AKAM as corporate members.
Your gateway to the AKAM Member Network and Resource Centre: Understanding KAM, Diagnostics & Tools; Expert Videos; AKAM Workshop inputs & outputs