Association for Key Account Management

A growing community of corporations practising KAM, Key Account Managers, KAM experts, academics and consultants.

A global and influential body aiming to advance the understanding and recognition of Key Account Management (KAM) much more widely than at present. To meet this need, a group of leading academics and practitioners set up the Association for Key Account Management.

AKAM Bulletin
AKAM Qualifications
Events
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AKAM Bulletin
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AKAM NEWS & UPDATES

November f2f event | Register Now

Tuesday 8th November 2022 | AKAM Technical workshop

Finance and Forecasting for Key account managers, Professor Joseph Coughlan, Maynooth University

Wednesday 9th November 2022 | The key customer's point of view

Voice of Customer, Dr Bert Paesbrugghe, IESEG

How to win with Procurement,    Jens Hentschel, Fivis

The view from a key customer, Stephen Martin, Huws Gray Ltd

Thursday 10th November 2022 | Programme Directors Forum (Programme Members only)

AKAM Bulletin


AKAM BULLETIN 

Performance and rewards for key account managers Are companies getting it right? We don't think so, and neither do you. Read September's Bulletin (out shortly) to find out how and why: your survey results agreed with KAM programme leaders' discussions. PLUS lots of news:November meetings in Dublin, Key Account Manager of the Year - apply now! - and for the 2023 PostGraduateCertificate in KAM. And more...

Keep up with developing KAM insights through the Bulletin. Published 5x per year, it's freely available to all. Read the latest and back numbers here, sign up at page bottom to receive future issues direct.

HOW CAN YOU GET QUALIFIED IN KAM?

Sign up now for the 2023 Postgraduate Certificate in KAM. Get a grounding in the essentials of KAM; find out how to analyse and develop a compelling strategic key account plan, and learn how to implement it.

It's fully online and lectures are available on demand, so you can take it while you're working, anywhere in the world. Supported by live tutorials and practical assignments from January to September, then graduate in December!

Either ask your company to sponsor you, or put yourself through it independently.

AKAM Website Guide

To make your AKAM journey easier, we have put together a short video with a quick guide around the website.

Use this to familiarize yourself with our website and explore Member Resources. (But if you are currently not an AKAM member, you'll need to join to get back into that section.)

JOIN AKAM TODAY

As a corporate, individual or online membership

ABOUT AKAM

Key Account Management is distinctly different from sales and requires its own space and professional organisation. While selling certainly contributes to the discipline, KAM involves a far wider range of knowledge and activity, and this difference demands recognition.

The Association for Key Account Management (AKAM) is a not-for-profit organisation aiming to increase informed appreciation and recognition of KAM, while raising standards of performance, through:

  • KAM papers and articles
  • Tools and diagnostics
  • Expert videos
  • Free member meeting registration

AKAM is forging links across the world between practitioners, academics and consultants, to the benefit of all.

Currently hosted by Technological University Dublin in Ireland, AKAM is an independent body representing the KAM industry in Europe and worldwide.

AS A MEMBER YOU CAN ACCESS

  • KAM papers and articles
  • Tools and diagnostics
  • Expert videos
  • Free member meeting registration
  • Workshop presentations
  • KAM case studies
  • Member networks
  • Special offers for members

ALL IN MEMBER RESOURCES

Events

What are we doing? Click here for a list of AKAM events or for more details / sign-up for the next event.

KAM Qualifications

How to demonstrate your competency as a professional key account manager.

KAM of the Year

Entries are now open! It could be you! Show the world how good you are – you deserve recognition!

Kam programme certification

For companies, trainers and universities / colleges.

Join AKAM

Join the AKAM community as an individual, group or corporate, company or college

About AKAM

Who we are, what we want to do and why.

Search this site

Comprehensive search feature. Search all pages, posts and files on this website.

Member Resource Centre Login

Your gateway to the AKAM Member Network and Resource Centre.
KEEP UP YOUR KAM CURRENCY!

KEEP UP YOUR KAM CURRENCY!

Sign up here to receive 6 issues per year of the AKAM Bulletin, completely FREE!

The Bulletin is a unique publication containing valuable and insightful articles about KAM principles and practices, plus news of AKAM’s events and activities for people in all KAM roles - corporate, expert/academic or consulting.

Signing up means you agree to receive information from AKAM about KAM education and our events and activities supporting your KAM career. Your information will not be shared with any third parties.

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