Topic Tracks:
Develop your understanding of KAM and gain CPD points
Four self-directed, guided topic tracks, exclusively for AKAM members, including:
– Strategic key account planning: How to do it
– Highly Effective Key Account Teams
– The key account matrix: Customer selection
Latest resources:
Next event:
Why KAM should embrace Account-Based Marketing to accelerate impact
Long gone is the old precept of marketing led, sales enabled account-based marketing approach. Kate and Dominique introduce the Customer Led; Team Enabled methodology that looks at the integration of our two work horses of sales and marketing in customer value creation.
FREE open webinar! With Kate Burda (Kate Burda & Co, Hyatt) and Dominique Côté (Cosawi)
AKAM Bulletin:
Catch up on the latest edition:
- Key account managers talking KAM
- Unlocking the SAM journey
- Building towers on sand
- Plus more…
Join AKAM now! Corporates and individuals all welcome
Tap into AKAM’s activities and resources to keep yourself, your key account managers and KAM in your organisation and alive and winning. You need all the ammo you can get to stay at the top of the game with key accounts!
AKAM brings members new ideas and tools to deliver the ideas. We test old concepts and find new ways of presenting established thinking. And AKAM isn’t afraid to call out inappropriate approaches and challenge unfounded expectations. You become part of a virtuous learning circle when you join AKAM.
Our network of over 1300 key account managers and KAM programme leads in 70+ countries offers a huge fund of experience and knowledge that AKAM shares with members in myriad ways. As a hub dedicated to KAM, AKAM is the place to come to for insight, support, advice, inspiration and reinvigoration.
Upcoming Events
Workshops, conferences, and webinars designed to help you grow your KAM expertise, connect with like-minded professionals and advance your career in KAM.
Long gone is the old precept of marketing led, sales enabled account-based marketing approach. Kate and Dominique introduce the Customer Led; Team Enabled methodology that looks at the integration of our two work horses of sales and marketing in customer value creation.
Learn More »
At some point you are likely to be involved in a takeover or merger, partial or complete. Integrating key accounts afterwards and managing client expectations needs careful handling - processes can get broken and need to be consolidated. Be prepared!
Learn More »
Collaboration needs to be more than a mindset: to operate in complex organisations it requires structures and processes as well. David Loseby will illuminate how collaboration works in reality and in KAM.
Learn More »
KAM Qualifications and Development
How can you prove your KAM expertise? Whatever stage you are at, one of AKAM’s two in-work, online routes to qualification will bring real benefit to your career.
PostGraduate Certificate
January – September
The first Postgraduate qualification purely in KAM!
Online and globally accessible!
PostGraduate Diploma
January – September
The next level of qualification for career-minded key account managers! Launches 2025
Professional Diploma
Designed for experienced key account managers.
Advance your career, demonstrate your expertise!
Read our qualifications brochure to find out more!
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Join AKAM Today
Join AKAM today and become part of a global community dedicated to Key Account Management excellence. Whether you’re a seasoned practitioner, just starting your KAM journey or leading a programme, AKAM offers the resources, connections, and support you need to succeed.
