Homepage - AKAM

Welcome to AKAM

The Association for Key Account Management works to:

• gain more recognition and a better understanding of KAM
• support and develop KAM skills and practices.

AKAM helps organisations and their key account managers to create and deliver more powerful customer strategies and superior results.

Events & Webinars

AKAM’s events include workshops, conferences, and webinars designed to help you grow your KAM expertise. And connect with like-minded professionals and advance your career in KAM.

Member Resources

Member Resources contains approaching 250 pieces of KAM-focused material to help you with your KAM role, whether KAM lead or key account manager. Easy-to-use search functions quickly find what you need.

KAM Qualifications

How can you prove your KAM expertise? Whatever stage you are at, one of AKAM’s two in-work, online routes to qualification will bring real benefit to your career.
• DipProKAM for the super-experienced
• Postgraduate Certificate for everyone else

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Upcoming Events:

AKAM Bulletin:

Webinar Friday 13th October

Delve into the dynamics of procurement and sales relationships! Are you extracting the true value from your key business relationships?

Learn how to maximise value from key business relationships, foster strategic connections that drive growth and align partners with your company’s strategy while adapting to a changing landscape and managing cultural diversity.

Gain insights into harnessing the potential of crucial partnerships, leveraging key suppliers/customers and understanding the characteristics of successful business relationships.

Michael Winslow, Partner, S P Consultancy

AKAM 3-session meeting

Online & Interactive | Nov 10th 2023

The world has changed and how you communicate needs to change with it. 

This online meeting features three sessions guaranteed to help you nurture your KAM relationships through communication:

How to build better remote relationships with clients – Kim Arnold, Kim Arnold Consulting

Needs, communication and the negotiation process – Vagner Pin, Pfizer Brazil

Get out of your (dis)comfort zone- Jens Hentschel, Fivis

Join our interactive online meeting tailored to today’s needs. Ask, answer, and learn!

Receive our Bulletin, featuring the latest news, insights and best practices in the industry. 


  • Access a unique resource of KAM material to support your KAM tasks – online any time, anywhere
  • Targeted support for key account managers, KAM programme leads, KAM authorities and experts
  • Build your network of like-minded, multi-sector KAM professionals located across the world
  • Participate in member-exclusive and other events, webinars, workshops and conferences
  • Corporate and individual memberships

How to demonstrate your competency as a professional key account manager.

Showcasing notable key account managers and giving you the chance to demonstrate your value

For companies, trainers and universities / colleges.

Who we are, what we want to do and why.