Association for Key Account Management

A growing community of corporations practising KAM, Key Account Managers, KAM experts, academics and consultants.

A global and influential body aiming to advance the understanding and recognition of Key Account Management (KAM) much more widely than at present. To meet this need, a group of leading academics and practitioners set up the Association for Key Account Management.

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AKAM in Lisbon        21 & 22 June

Let's get together and solve some more KAM challenges!
Informative and interactive sessions

Looking into the future of KAM/ GAM/SAM       Dr Stefan Wengler

Account-based growth                    Bev Burgess & Tim Shercliff

KAM leadership at Lufthansa    Alistair Thursfield

Plus AKAM Technical

Learn how to produce a powerful strategic account plan                       Dr Diana Woodburn

What's not to like?

And the winner is...

Sandro Bordalo Clox
Key Account Manager of the Year 2022 winner


Congratulations to Sandro, the worthy recipient of AKAM’s Key Account Manager of the Year Award. And well done to Steven Thomson of EMCOR who was highly commended. So, why did we award Sandro Key Account Manager of the Year?

Find out more about Sandro and Steven, and how the AKAM Key Account Manager of the Year Award has helped them.
AKAM Bulletin

membership change

The pandemic drove major changes in the way AKAM delivers value to members. Most of our events are now online, and the distinction between full and online individual members is rather out of date.

So from 1st May there will be a single form of individual membership with access to Member Resources and AKAM events - online or in person - for an annual subscription of €120. All existing and new memberships will have the same access from then. It’s a moderate increase for some and a saving for others.

If you were thinking of joining, sign up right now and you’ll save €30!

AKAM Website Guide

To make your AKAM journey easier, we have put together a short video with a quick guide around the website.

Use this to familiarize yourself with our website and explore Member Resources. (But if you are currently not an AKAM member, you'll need to join to get back into that section.)


As a corporate, individual or online membership


Key Account Management is distinctly different from sales and requires its own space and professional organisation. While selling certainly contributes to the discipline, KAM involves a far wider range of knowledge and activity, and this difference demands recognition.

The Association for Key Account Management (AKAM) is a not-for-profit organisation aiming to increase informed appreciation and recognition of KAM, while raising standards of performance, through:

  • KAM papers and articles
  • Tools and diagnostics
  • Expert videos
  • Free member meeting registration

AKAM is forging links across the world between practitioners, academics and consultants, to the benefit of all.

Currently hosted by Technological University Dublin in Ireland, AKAM is an independent body representing the KAM industry in Europe and worldwide.


  • KAM papers and articles
  • Tools and diagnostics
  • Expert videos
  • Free member meeting registration
  • Workshop presentations
  • KAM case studies
  • Member networks
  • Special offers for members




Sign up here to receive 6 issues per year of the AKAM Bulletin, completely FREE!

The Bulletin is a unique publication containing valuable and insightful articles about KAM principles and practices, plus news of AKAM’s events and activities for people in all KAM roles - corporate, expert/academic or consulting.

Signing up means you agree to receive information from AKAM about KAM education and our events and activities supporting your KAM career. Your information will not be shared with any third parties.

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