Association for Key Account Management

A growing community of corporations practising KAM, Key Account Managers, KAM experts, academics and consultants.

A global and influential body aiming to advance the understanding and recognition of Key Account Management (KAM) much more widely than at present. To meet this need, a group of leading academics and practitioners set up the Association for Key Account Management.

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Key Account manager of the year 2022

It could be you this year!

The Key Account Manager of the Year Award gives you the chance to demonstrate your value!

We’ll be looking to showcase key account managers who have done something notable in KAM, whether something particularly exciting this year or steadily over previous years. You may be in any sector, country or size of organisation, that’s not important.

It isn’t about the biggest sales result. The judges are looking for:  Customer understanding | Creativity Customer value | Contribution

Deadline 31st January

Wishing all KAM people joyful holidays, happy New Year!

Whatever you are celebrating, have a good time.
Take a step back and sit down!

Time to relax, rest, refresh and reflect!

We’re really excited about working with you in 2023
Best wishes from AKAM

AKAM Bulletin

AKAM Bulletin

The latest issue gives you three really substantial articles, each containing valuable ‘mind models’.  Topics include How to win with Procurement, Account-based growth & KAM: Selling or servicing?

Each contains valuable ‘mind models’. Some people dismiss such models as ‘theoretical’ but, as has been said before, “There’s nothing as useful as a good theory”. A model you can visualise when you need it means you can check what you are doing against the framework and deal with missing and mismatched areas before the issues appear.

Plus: PostGraduate Certificate in KAM, Key Account Manager of the Year Award 2022, KAM team research, AKAM events in Dublin & KAM news

AKAM Website Guide

To make your AKAM journey easier, we have put together a short video with a quick guide around the website.

Use this to familiarize yourself with our website and explore Member Resources. (But if you are currently not an AKAM member, you'll need to join to get back into that section.)


As a corporate, individual or online membership


Key Account Management is distinctly different from sales and requires its own space and professional organisation. While selling certainly contributes to the discipline, KAM involves a far wider range of knowledge and activity, and this difference demands recognition.

The Association for Key Account Management (AKAM) is a not-for-profit organisation aiming to increase informed appreciation and recognition of KAM, while raising standards of performance, through:

  • KAM papers and articles
  • Tools and diagnostics
  • Expert videos
  • Free member meeting registration

AKAM is forging links across the world between practitioners, academics and consultants, to the benefit of all.

Currently hosted by Technological University Dublin in Ireland, AKAM is an independent body representing the KAM industry in Europe and worldwide.


  • KAM papers and articles
  • Tools and diagnostics
  • Expert videos
  • Free member meeting registration
  • Workshop presentations
  • KAM case studies
  • Member networks
  • Special offers for members




Sign up here to receive 6 issues per year of the AKAM Bulletin, completely FREE!

The Bulletin is a unique publication containing valuable and insightful articles about KAM principles and practices, plus news of AKAM’s events and activities for people in all KAM roles - corporate, expert/academic or consulting.

Signing up means you agree to receive information from AKAM about KAM education and our events and activities supporting your KAM career. Your information will not be shared with any third parties.

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