Welcome to AKAM

Welcome to AKAM, a burgeoning community of corporations practising Key Account Management, key account managers, academics and consultants in KAM.

We understand that key account management is distinctly different from sales and so requires its own space and, hence, professional organisation. While selling certainly contributes to the discipline, KAM involves a far wider range of knowledge and activity, and this difference demands recognition.

AKAM aims to increase informed appreciation and recognition of KAM, while raising standards of performance to earn it through:

  • Professionalising KAM by establishing recognised qualifications for key account managers and accrediting aligned development programmes.
  • Improving understanding and practice in companies by communicating and exchanging known information about KAM.
  • Sponsoring research into under-explored aspects of KAM.

AKAM is forging links across the world between practitioners, academics and consultants, to the benefit of all. Currently hosted by Dublin Institute of Technology in Ireland, AKAM is an independent body representing the KAM industry in Europe and worldwide.