• Less experienced, new or aspiring key account managers.
• More experienced key account managers who have missed out on KAM education and training or those wanting a high – quality university-accredited qualification in their profession.
• Those working in a commercial or not-for-profit organisation, preferably but not necessarily as an account manager.

Applicants require an honours degree, in any discipline, for entry to the programme.

As a Postgraduate course, applicants ashould preferably have a first degree. If not, there is a route to exceptional entry. Please complete the application form as fully as possible and we will instruct you on the next steps. 

• The first academically-accredited qualification in KAM worldwide.
• Top-quality lecturers in specialist subject areas – academic rigor guaranteed. AKAM membership and access to practical and academic reference materials in Member Resources, throughout the course.
• 30 European Credit Transfer points (ECTS) which may be useable for further postgraduate qualifications in TU Dublin and other Universities.
• Increased attractiveness to employers and enhanced career prospects.

Part-time and entirely online: recorded lectures by our team of subject matter experts supplemented with live tutorials. Lectures are released in TU Dublin’s virtual learning environment – BRIGHTSPACE – generally on a weekly basis.

Applicants can access them whenever they like, as often as they like.

The programme consists of three Modules of 8 or 9 lectures each plus two live tutorials. 

Lecturers will pose questions and set short exercises throughout each of the 3-hour lectures.

Student’s answers should be captured as part of the module’s continuous assessment plus a reflective review of KAM in the applicant’s organisation for Modules 1&3, and a complete strategic account plan for Module 2.

Applicants will also need to allow a significant amount of time for reading, self-study and research/exploration of KAM practice in their organisation.