Events & Webinars
From workshops to webinars, meetings to conferences, join us at one of our events either in-person or online. With leading experts offering a wide range of experience and research, you are bound to get some vital takeaways.
Why KAM should embrace Account-Based Marketing to accelerate impact
Long gone is the old precept of marketing led, sales enabled account-based marketing approach. Kate and Dominique introduce the Customer Led; Team Enabled methodology that looks at the integration of our two work horses of sales and marketing in customer value creation.
Learn More »How do mergers and acquisitions affect KAM?
At some point you are likely to be involved in a takeover or merger, partial or complete. Integrating key accounts afterwards and managing client expectations needs careful handling - processes can get broken and need to be consolidated. Be prepared!
Learn More »Radical collaboration in progressive KAM
Collaboration needs to be more than a mindset: to operate in complex organisations it requires structures and processes as well. David Loseby will illuminate how collaboration works in reality and in KAM.
Learn More »Customer-centric digital transformation
Nima’s model of technologies in customer interaction will take you through the bewildering collection available so you can see what does what, why and how. Not to be missed if you are going to exist in this increasingly complex and digitised environment!
Learn More »Want to learn more abour our events?
Our popular workshop format offers KAM topic-focused presentations by experienced practitioners and KAM experts, followed by group discussions on interesting questions and challenges. Everyone present can share their experiences and benefit from those of others.
‘AKAM Technical’ workshops are half-day intensive, smaller-group learning sessions at which an expert workshop leader shares specific techniques with practitioners.
Our annual conferences have a more traditional conference presentation format, and therefore more speakers.
