Embark on a journey to KAM excellence
AKAM’s goal is to enhance Key Account Management through learning, support and connections. AKAM, a non-profit professional membership organisation, fosters understanding and collaboration among key account managers and programme leaders. Our members gain access to the latest research and opportunities, promoting continuous growth in KAM practices. Since 2016, AKAM’s influence has expanded worldwide through online events and resources.Â
Empowering Key Account Management Professionals
The Association for Key Account Management is committed to advancing the practice of Key Account Management (KAM) through a global community of professionals. Our mission is to elevate the understanding, recognition, and standards of KAM. With a rich history of milestones and achievements, AKAM stands as a beacon for KAM excellence.
Improve your KAM practices through education and networking. Benefit from expert assistance, research, tools, and training & connect with a global network of professionals, scholars, and industry leaders who share valuable insights and advance KAM standards.
Uncover the benefits of AKAM membership
Our members
AKAM consists of a healthily mixed community of five constituencies with different takes on KAM that add to each others’ understanding.Â
Corporate companies pursuing KAM programs
Individual key account managers seeking support
Educational institutions developing a new offering in KAM
Academics looking for new links and participants in their research
Consultants and trainers offering KAM support and services
Guiding AKAM's Vision
Explore the team driving the future of KAM excellence. Discover more about our board members and their contributions by hovering over the images below.
DR DIANA WOODBURN
BSc, MSc, MBA, PhD, FCIM: AKAM Chairman
Began researching and lecturing in KAM at Cranfield School of Management in 1997. Also became an author, consultant and company coach, dedicated to KAM since 2005. Co-author with Malcolm McDonald of ‘Key Account Management: the definitive guide’, and the ‘Handbook of Strategic Account Management’ with Kevin Wilson. A marketing practitioner in various sectors globally.
MIKE GREEN
AKAM Secretary & Treasurer
20+ year career in Key Account Management in a variety of increasingly senior roles, including GE Capital, PwC and American Express . At Capita, Mike is leading the development of Key Account Management in the HR Outsourcing business, particularly with Public Sector customers. Mike has applied KAM in different environments and is passionate about raising standards and professionalising KAM as a discipline.
RICHARD ILSLEY
B.Sc, B.Eng, MBA, Fellow Strategic Planning Society, AKAM Deputy Chairman
Managing Partner with the Key Account Management Group. Leads sales strategy and account management projects with major corporations around the world. Conference speaker and author of ‘Best Practice – A Manager’s Guide’ and co-author of the PocketBooks Key Account Management. Manager of the largest global network of Account Managers.
DR ANTHONY BUCKLEY
PhD, Assistant Head - School of Marketing, Technological University Dublin; MSc Program Director.
Research interests centre on the entrepreneurship & SME enterprise domain, particularly business growth and development strategy. 20+ years in senior business development roles with Nissan, Glen Dimplex Group, Meteor Mobile and Publicis Group.
ARMELLE DUPONT DAUPEYROUX
Master’s Degree Food & Beverage Engineering. Key Account Management program leader, Vetropack Holding AG
15+ years experience in packaging and machinery industry. KAM program leader and KAM practitioner for over 8 years in Tetra Laval Group, Amcor Group and Vetropack Holding AG.
DR OLIVIER RIVIERE
Engineer in Material Science, Dr-Ing in Physical Metallurgy, MBA
20+ years' management experience with global companies (Dassault Systems, Intel, IXOS/OpenText, Text 100). Helps organisations of all sizes drive sustainable improvement on Sales & Marketing Effectiveness, KAM and Influence-focused Sales & Marketing. Speaker and author in 3 languages. Founder of KAM with Passion, Partner, KAM practice lead at Powering.
STEVEN DOLAN
Operations Director, EMCOR UK & Lead for Collaboration and KAM
Member, Institute for Collaborative Working. Responsible for Collaboration and KAM strategy, co-founder EMCOR UK’s KAM programme, leader of community of KAM best practice and corporate KAM training programme. 20+ years KAM of n Facilities Management Sector with high profile accounts. Passionate supporter of KAM and its value for customers.
ALISTAIR TAYLOR
MBA. KAM Programme Director and Director Brightbridge Consulting
Combines 15 years of leading KAM programmes in global organisations and 10 years of business development consulting and KAM training for leaders in health, food, technology and professional services. Qualified executive coach with pragmatic focus on KAM success. Author of papers and conference speaker..
RAFI HABIBIAN
MSc, SAM CoE Global Director at Pfizer
27+ years of experience in the pharmaceutical industry. Started career in sales and held different regional responsibilities in marketing, account management, operations, and customer management. A true believer in the value of Key Account Management as an organizational capability, tasked with leading the Pfizer business to build expertise and capabilities in KAM, and to ensure that all market teams are prepared to engage with their key accounts as effectively as possible.
DOMINYKAS CIBULSKAS
Partner Customer Care, Key Account Management, General Management at SIA ZB Master degree in International Trade.
20 years of practice in KAM and Sales in FMCG, Pharma & Food in the Baltic states, from Key Account Manager to General Manager. Also Sales, KAM and Management consultant advising other companies. Passionate KAM practitioner and supporter.
JOHN BAILEY
Director – International Key Accounts, Hiab AB.
40+ years in International sales and Key Account Management. The majority of his career has been in sales and account management within Hiab AB, a global provider of on-road load handling equipment. A firm believer in the development and ever changing world of KAM and keen to share his passion and experience with individuals that want to make KAM their chosen career.
DR JAKOB REHME
Professor of Industrial Economics and Management at Linköping University
Worked in various positions before academia, in high-tech industry, e.g. marketing/sales, distribution management and project management. Research interests include the development of global value chains and sales and purchasing management. Teaches supply chain management and purchasing and sales management.
Maggie Chandler
MSc, SAM CoE Global Director at Pfizer
Maggie has a strong track record of helping organizations deliver a better customer experience. She joined Skanska in May 2021 from Lloyds Register, one of the world’s leading providers of professional services where she was Group Customer Experience Director. Prior to that, Maggie held senior customer experience and business development roles in Thames Water and BT.
Driving KAM research and new insights
Explore the team driving the future of KAM excellence. Discover more about our board members and their contributions by hovering over the images below.
Dr Jakob Rehme
Sylvie Lacoste
Silvio Cardinali
Deva Rangarajan
Nektarios Tzempelikos
Lesley Murphy
Nima Heirati
Christine Lai
Antonella La Rocca
Sridhar Guda
Rakesh Singh
Barbara Niersbach
Antonella La Rocca
Dr Olivier Riviere
Dr Diana Woodburn
Embark on your path to KAM mastery with AKAM.
Ready to unlock Your KAM potential?
Join AKAM today and become part of a global community dedicated to Key Account Management excellence. Whether you’re a seasoned practitioner, just starting your KAM journey or leading a programme, AKAM offers the resources, connections, and support you need to suceed.