Watch the recorded webinar and view the presentation slides of AKAMs Strategic Key Account planning webinar. This webinar was hosted by Geoff Quinn of Pfizer Global and Diana Woodburn AKAM Chairman. The quality – even the existence – of strategic key account plans is patchy even in some of the most forward-looking organisations. Why is…
The quality – even the existence – of strategic key account plans is patchy even in some of the most forward-looking organisations. Why is that? After all, these are the principal instruments through which key account managers secure the resources they need from their own organisation and the commitment to future business from the customer.…
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