What’s the role of the CEO in key customer relationships?

Communications, Conflict management, Customer understanding, Key account manager role, Networks, Relationships, Senior management involvement, Value quantification

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David Pearson is clear that the role is primarily diplomatic, aimed at building the supplier’s standing with the customer and identifying/agreeing mutual advantage between the two companies at a high level. Meeting a couple of times a year opens channels of communication at senior levels that can avert potential disaster.

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What’s the role of the CEO in key customer relationships?

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Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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