Digitisation survey results

Communications, Digitisation of KAM

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Nearly everyone agreed that the pandemic had driven up customers’ use of digital applications, particularly communication platforms. It had certainly speeded up digital transformation initiatives. And everyone agreed that hybrid working is here to stay for account managers. But while some people thought that communication had been improved, others thought it had worsened and the…

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Digitisation survey results

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 303 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 303+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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