![](https://a4kam.org/wp-content/uploads/2023/08/White-300x200.jpeg)
Should CEOs be involved with key accounts?
Every CEO should know and build relationships with key customers, according to David Pearson, Managing Director SONY UK – even those with an accountancy or operational background who don’t have customer contact experience in their history. Top-to-top relationships can help to solve difficult issues. But the CEO must not become the go-to person for the…