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Operational KAM is easy, alignment is not!
Friday 17th February 2023 12:15-1:15 p.m. CET/11:15-12:15 p.m. GMT [not_logged_in]This webinar is for members only, please login below or sign up to access this and
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Friday 17th February 2023 12:15-1:15 p.m. CET/11:15-12:15 p.m. GMT [not_logged_in]This webinar is for members only, please login below or sign up to access this and
Key account managers don’t give nearly enough time and attention to internal stakeholders – the people who can make or break your carefully constructed, wizard strategic key account plan. Adrian Davis highlights where and why the barriers exist. Those internal stakeholders are still human, with anxieties and ambitions that may appear to be at odds…
Kim Arnold, Founder, Kim Arnold Consulting and Training
Alistair Taylor introduces this discussion on what competencies and personal attributes make for high performance in KAM. Capita’s Mike Green and AKAM’s Diana Woodburn see the emphasis shifting from the ‘push’, selling approach towards the ‘pull’ strategy of KAM, requiring more personal attributes like curiosity, emotional intelligence and influencing – and a great deal more.…
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