Account Based Marketing (ABM)
57% of the buying journey is complete before Sales even enters the picture! With ABM you can quadruple win rates, an opportunity too compelling to overlook.
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57% of the buying journey is complete before Sales even enters the picture! With ABM you can quadruple win rates, an opportunity too compelling to overlook.
Are you extracting the true value from your key business relationships?
How to make sure you never see the contract again? Because something’s gone wrong it you do!
Chris Gregers, Senior KAM with Circle K Norge AS, traced the evolution of the sales role in the Norwegian fuel industry from basic sales through value based sales, relationship based sales, and what is called challenger sales. From the last two approaches KAM processes began to appear focusing upon value creation, joint ventures and developing…
How to understand, survive and thrive in today’s business ecosystems
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Stay focused and current with the expert knowledge and practitioner experience you’ll find in the AKAM Bulletin. Every two months you’ll get an injection of KAM news, thought-provoking articles and tools/ideas you can utilise.