KAM in the pharmaceutical industry

By Diana Woodburn | June 7, 2021 | AKAM News Bulletin KAM of the Year

KAM is misunderstood and misapplied in big Pharma Is the pharmaceutical sector different from others? There are broadly speaking two different approaches adopted in the Pharmaceutical industry, and whilst they have the same customers and operate in the same market place the business models are fundamentally different. The big names you are likely to know, […] Read More
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