![](https://a4kam.org/wp-content/uploads/2023/08/White-300x200.jpeg)
Performance in Key Account Management
Defining performance in key account management is not simple. As a first step, companies should articulate what they want and expect KAM to do for them and link the required performance of key account managers to it. Some companies introduce KAM in order to retain their most important customers but then frustrate their own intention…