![](https://a4kam.org/wp-content/uploads/2023/08/White-300x200.jpeg)
What’s the role of the CEO in key customer relationships?
David Pearson is clear that the role is primarily diplomatic, aimed at building the supplier’s standing with the customer and identifying/agreeing mutual advantage between the two companies at a high level. Meeting a couple of times a year opens channels of communication at senior levels that can avert potential disaster.