![](https://a4kam.org/wp-content/uploads/2023/08/White-300x200.jpeg)
Why is Account-Based Marketing the hottest topic in KAM?
Research has shown that sophisticated buyers and customers tune out from everything except the most relevant messages and content. Two-thirds of senior executives don’t believe a salesperson knows enough about their business to bring value to a meeting, and only a quarter of them are prepared to take a second meeting! That means that 2 out of…