Nima Heirati’s model of technologies in customer interaction will take you through the bewildering collection available so you can see what does what, why and how. Not to be missed if you are going to exist in this increasingly complex and digitised environment!
More information coming soon!
Speaker:
Nima Heirati
Associate Professor in Marketing at Surrey Business School, University of Surrey
Dr Nima Heirati is the Associate Professor in Marketing at University of Surrey. His research relates predominantly to the field of innovation strategy, business relationships, and the impact of artificial intelligence on businesses. His specific focus is on the challenges involved in business relationships and business model innovation driven by servitization and digitalization. Before joining academia, he held senior positions as the marketing manager and business development manager at several manufacturing firms.
