What’s on?
Wednesday 12th June (afternoon):
AKAM Technical on Delivering Customer Centricity through emerging technologies
Thursday 13th June:
All day workshopping – sessions led by an AI entrepreneur, a professor and a wellbeing trainer/facilitator.
They’ll talk about:
- AI potential in KAM communication
- The role of emotions in Key Account Management
- Danger of corruption in KAM (with some shocking quotes)
- Well-being in the workplace: Managing stress
Find out more below!
Advance your expertise at AKAM's Munich workshop and meeting 2025
Mark your calendars for March 27-28, 2025, and join us at Siemens Corporate Headquarters for an essential gathering of Key Account Management professionals.
This in-depth, 1.5 day event is tailored to equip you with the latest tools and insights to continue excelling in KAM.
What’s on?
Wednesday 12th June (afternoon):
AKAM Technical on Delivering Customer Centricity through emerging technologies
Thursday 13th June:
All day workshopping – sessions led by an AI entrepreneur, a professor and a wellbeing trainer/facilitator.
They’ll talk about:
- AI potential in KAM communication
- The role of emotions in Key Account Management
- Danger of corruption in KAM (with some shocking quotes)
- Well-being in the workplace: Managing stress
Find out more below!
Thursday 27th March 14.00 – 17.00 AKAM Technical
Friend or foe? Do you see AI as your biggest asset or your greatest threat?
It’s the hot topic of the moment, but do you REALLY know how to use AI for good when it comes to KAM?
Join us for a masterclass in ChatGPT to make your job quicker, easier and all-round better.
With Matt Sankary, ShipMoney
Friday 28th March 9.00 – 16.00 AKAM meeting
Marco Lippuner, Siemens
Dominique Côté, Cosawi
Dr Hajo Rapp, TÜV SÜD
See more below!
Corporate Headquarters
Aktiengesellschaft
Werner-von-Siemens-Straße 1
80333 Munich
Germany
AKAM social
Join our AKAM social on the evening of Thursday 27th March for a chance to meet fellow participants and build your KAM network with food and drink provided. Only an additional £50. What’s not to like?
Venue: Ayinger am platzl Munich
Please register for the AKAM Social in advance to secure your place.
Members
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This ticket is for those with Corporate, Programme or Individual membership. *Refundable deposit required, returnable when you arrive.
Non-Members
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Register for this event and receive a 12-month membership to AKAM for free! Access almost 250 resources and attend exclusive events.
Looking for hotel suggestions?
These hotels are probably the most convenient, located close to Munich station and within walking distance of the venue.
Key Account Management in Ecosystems at Siemens
Marco Lippuner
Head of Sales Excellence – Siemens AG, Corporate Headquarters, since 09/2021
A seasoned executive with a strong background in sales, regional development, and strategic management in the infrastructure and technology sectors. As Head of Infrastructure and Industry Sales at Siemens AG (2015–2021), he drove vertical sales and strategic agreements. Previously, he served as Managing Director of Siemens Water Technologies in Beijing and led Siemens IT Solutions & Services in South Africa as CEO, overseeing €50 million in revenue and 450 staff. His earlier leadership roles include President & CEO of Siemens Communication Networks in Beijing, managing a €160 million business with 1,000 employees.
Are you equipped for the next generation of KAM competencies?
Dominique Côté,
Founder, Cosawi
+ 30 years as an international business and commercial leader in global pharmaceutical and biotech organizations.
Published author recognized as a chief architect of go to market journeys, leading cultural shifts for customer-centric innovation.
Passionate about culture & diversity, having led teams in more than 36 countries, enabling deployment of new go to market business models.
Embracing the silos: Integrating organizations for growth
Hajo Rapp
Head of Strategic Account Management and Sales Excellence at TÜV SÜD AG, Munich
Previously Head of Account Management and Market Development Boards at Corporate Development Siemens One; SAMA Executive Board Member; McKinsey Game Changer; and Lecturer at Reutlingen University
