Frameworks for putting KAM into action – 1st AKAM Annual Conference

Business analysis, Risk management, Selection and categorisation of key accounts, Transitioning to KAM

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 303 other resources, invites to exclusive events, member-only webinars and more!

Feedback from the March meeting requested a session on KAM frameworks and processes, presented here by Diana Woodburn, AKAM Chairman. She offered wide range of devices, most of which act first as diagnostics and then as decision-support tools and management action guides that convert into processes. Frameworks demonstrated included customer selection/categorisation, through risk assessment to key account prioritisation…

To access this post, you must be a member. Please login or sign up.

Want to access this and 303+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

Individual Membership

Corporate Membership

Frameworks for putting KAM into action – 1st AKAM Annual Conference

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 303 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 303+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

About

Qualifications

Join AKAM

Legal

Member Dashboard

Member Resources

Events

Learning Zone

Podcasts

Member Chatroom

Member Network

Manage Account

Individual membership

For Key Account Managers and Programme Leaders

Corporate membership

For organisations and educational institutions

You have successfully completed this development track.

You shall shortly receive your certificate by email.

AKAM in-person

Congratulations!

You have successfully completed the development track.

You shall shortly receive your certificate by email.

The Association for

Key Account Management

Sign in