Dealing with customer demands (i)

Global account management, Risk management, Strategic fit

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Mini cases | Key accounts are likely to be those developing their business and expanding their horizons. They should be demanding new approaches from their suppliers, but which should you accept and on what terms? These three case studies by Dr Beth Rogers are designed to prepare you and your team by exploring and testing…

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Dealing with customer demands (i)

Membership Required

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Not a member? Sign up to access this and over 303 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 303+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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