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Business development, Key account manager role, Selection and categorisation of key accounts

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Mini cases | Opportunities to develop new business are always appealing – or are they? Key account teams should look objectively at these two cases by Dr Beth Rogers, and afterwards discuss whether you would respond differently or in the same way in your own business. Are you capable of looking a gift horse in…

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Not a member? Sign up to access this and over 303 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 303+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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