Key account selection and categorisation

Selection and categorisation of key accounts

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This is a blow-by-blow set of instructions for building your key account matrix, firstly to select key accounts from your customer base and secondly to identify what kind of key accounts they are – because they are different, will behave differently and perform differently for your organisation. Developing a matrix view of them is a…

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Key account selection and categorisation

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 303 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 303+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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