Key account retention in a service business – 1st AKAM Annual Conference

Business case development, Customer lifetime value (CLV), Customer understanding, Customer view of value, Performance in KAM, Value quantification

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 290 other resources, invites to exclusive events, member-only webinars and more!

For Marco Reijntjens from Tenacity Europe in the Netherlands value lies at the centre of retention in service businesses. As services are intangible, their value depends more on the customer’s perception than does the value of products. The perception of value erodes with time unless the supplier is very vigilant in creatively renewing it the eyes of their…

To access this post, you must be a member. Please login or sign up.

Want to access this and 290+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

Individual Membership

Corporate Membership

Key account retention in a service business – 1st AKAM Annual Conference

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 290 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 290+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

About

Qualifications

Join AKAM

Legal

Member Dashboard

Member Resources

Events

Learning Zone

Podcasts

Member Chatroom

Member Network

Manage Account

Individual membership

For Key Account Managers and Programme Leaders

Corporate membership

For organisations and educational institutions

You have successfully completed this development track.

You shall shortly receive your certificate by email.

Congratulations!

You have successfully completed the development track.

You shall shortly receive your certificate by email.

Sign up to our mailing list

Get FREE access to our bulletin!

The Association for

Key Account Management

Sign in