New key account managers: what tangled webs they weave!

Key account manager role, Networks

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ISM’s senior lecturer Kristina Maikštėnienė’s fascinating presentation on networks made everyone realise a) how important they are in KAM; b) that they hadn’t given nearly enough attention to them; and c) they certainly would now! We saw how different networks could be drawn according to different criteria, so defining the network basis is the place to start.…

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New key account managers: what tangled webs they weave!

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 303 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 303+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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