Strategic customer/supplier partnerships

KAM as a corporate strategy, KAM definition, Organisation and structure, Partnerships, Relationships, Value creation & co-creation

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Too many suppliers have overused and abused the ‘partnership’ word, ultimately only offering a high-level sales relationship – not what customers expected and wanted. So many customers have become cynical about partnerships, and suppliers should only propose the approach if they genuinely mean it and know how to deliver it. This article by Richard Ilsley discusses what…

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Strategic customer/supplier partnerships

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Not a member? Sign up to access this and over 304 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 304+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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