Unlocking the SAM journey
Dominique Côté underscores the importance of KSAM in responding to the disruptive, fast-changing landscape She identifies three essential elements for success:Creating a Center of Excellence (COE) Securing Executive Sponsorship Integrating Account-Based Marketing (ABM)She explains what they mean and why they matter so much. Each of them plays a vital role in enhancing KSAM practices, building…
To access this post, you must be a member. Please login or sign up.
