The key account manager’s job: right or wrong?

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This case study describes a day in the life of a key account manager that typifies the experience of many in the role. Is Andreas doing a good job? In some respects, yes, but perhaps not entirely. The case provokes valuable discussion on the role and execution of a key account manager’s job, which can…

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The key account manager’s job: right or wrong?

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 303 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 303+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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