Creating KAM value

Customer view of value, Key account manager competencies and attributes, Key account manager role, Performance in KAM

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The value key account managers bring to their employer may be obvious, but is the value they bring to their customer equally clear? The relationship will die if there isn’t enough value for the account, and yet this key element is often overlooked. Dominykas Cibulskas and Richard Illsley talk about what value in KAM means…

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Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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Creating KAM value

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 290 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 290+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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